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Performance Creative Strategist, New Ventures

3 weeks, 1 day ago
United States
Full-time
Mid Level
Digital Marketing Specialist
Marketing and Growth
Figma Influencer Marketing
Apply Now
Pomelo Care

Pomelo Care

Pomelo Care is a virtual maternity care program that supplements traditional pregnancy care with unlimited, customized support. They offer services like consulting with a dietitian for prenatal vitamins, speaking to a therapist for labor anxiety, and j...

Health Care Providers & Services
11-50
$41M raised
View All Jobs 23

Description

  • Research patient reviews, surveys, forums, and quantitative data to develop insights and high-converting messaging.
  • Identify emerging formats, viral hooks, and advertising trends across Meta, TikTok, YouTube, and CTV.
  • Generate new creative concepts and diversify formats for paid acquisition campaigns.
  • Build and manage creative project-management systems, production timelines, agencies, and external partners.
  • Accelerate the workflow from concept development to live asset testing.
  • Review paid-channel performance with the Growth team and use data to improve creative strategy.
  • Scale winning concepts and frameworks while retiring underperforming assets.
  • Brief, direct, and assemble effective video assets while balancing brand, clinical, and direct-response needs.

Requirements

  • 3–5 years of experience in performance creative strategy, growth marketing, or creative strategy at a DTC brand, healthtech company, or high-growth agency.
  • Strong project-management skills and experience building creative production workflows.
  • Experience managing external creative partners, agencies, or creator networks.
  • Understanding of performance metrics including Hook Rate, Hold Rate, CTR, CAC, and LTV.
  • Ability to translate patient insights into compelling advertising messages.
  • Experience tracking paid-social trends, benchmarking successful ads, and adapting creative structures.
  • Strong communication skills across brand, clinical, and growth teams.
  • Action-oriented approach focused on rapid production and high-quality output.
  • Healthcare, women’s health, or regulated DTC experience preferred.
  • Light video editing or design skills using tools such as CapCut, Premiere, Figma, or Canva preferred.

Benefits

  • $110,000–$130,000 base salary plus equity participation.
  • Comprehensive health, dental, and vision coverage for employees and families.
  • HSA-eligible health plans and Flexible Spending Account options.
  • 401(k) program.
  • Competitive vacation policy.
  • 16 weeks of paid parental leave.
  • Fully remote work within the continental United States.

Interested in this position?

Apply directly on the company website

Apply Now

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