Senior Optimization Manager

2 days, 6 hours ago
Full-time
Senior
Data Science and Analytics
Launch Potato

Launch Potato

Launch Potato is a South Florida-based startup studio that connects the world's fastest growing brands to customers across the consumer journey. Founded by ambitious individuals, they leverage data, science, and fun to build successful digital companie...

Professional Services
51-250
Founded 2014

Description

  • Execute continuous landing-page and funnel tests across devices and user journeys.
  • Build, launch, QA, and monitor A/B and multivariate experiments.
  • Update copy, layouts, page flows, and lead-form experiences in testing tools or CMS platforms.
  • Analyze test outcomes and report on multiple internal and external KPIs.
  • Document insights and results to inform future optimization strategies.
  • Collaborate with Copy, Design, Media, optimization leads, and external stakeholders to finalize and launch creative.
  • Identify UX friction, tracking issues, bugs, and implementation gaps before launch.
  • Manage timelines, competing priorities, and multiple launches while maintaining reliable execution.
  • Develop subject-matter expertise in assigned offer verticals.

Requirements

  • 5+ years of experience in performance marketing or CRO execution.
  • Experience with direct-response mechanics and high-volume testing environments.
  • Industry experience in financial services, home services, insurance, or similar lead-form categories.
  • Experience running A/B tests, QA’ing launches, and reporting on test results.
  • Experience optimizing lead-form pages end to end through UI/UX improvements.
  • Working knowledge of Google Analytics, Looker, or similar analytics platforms.
  • Ability to update copy, layouts, and page flows in testing tools or CMS platforms.
  • Strong task ownership, follow-through, attention to detail, and process discipline.
  • Ability to balance competing internal and external KPIs and shifting priorities.
  • Clear communication and effective collaboration across creative, media, and strategy teams.

Benefits

  • Base salary of $100,000–$120,000 per year.
  • Profit-sharing bonus and competitive benefits package.
  • Remote-first work environment with a team across 18 countries.
  • Performance-based future compensation increases.
  • Inclusive and equal-opportunity workplace committed to diversity, equity, and inclusion.

Interested in this position?

Apply directly on the company website

Apply Now

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