Senior Optimization Manager

20 hours, 3 minutes ago
Full-time
Senior
Data Science and Analytics
Launch Potato

Launch Potato

Launch Potato is a South Florida-based startup studio that connects the world's fastest growing brands to customers across the consumer journey. Founded by ambitious individuals, they leverage data, science, and fun to build successful digital companie...

Professional Services
51-250
Founded 2014

Description

  • Execute high-impact landing page and funnel tests across devices, user journeys, copy, UI/UX, and advertiser order.
  • Build, launch, monitor, and continuously iterate A/B and multivariate tests.
  • QA implementations to ensure tests follow specifications, function correctly, and track accurately.
  • Document test results and share insights to guide future optimization efforts.
  • Create reports tracking multiple internal and external performance KPIs.
  • Collaborate with optimization leads, Copy, Design, Media, and external partners to finalize and launch campaigns.
  • Optimize lead-form pages end-to-end and identify UX friction based on user behavior.
  • Manage timelines, competing priorities, and multiple launches while maintaining execution quality.
  • Develop subject-matter expertise in assigned offer verticals and support faster execution by reducing bottlenecks.

Requirements

  • 5+ years of experience in performance marketing or CRO execution.
  • Experience with direct-response mechanics and high-volume testing environments.
  • Industry experience in financial services, home services, insurance, or similar lead-form categories.
  • Experience running A/B tests, performing QA, launching experiments, and reporting outcomes.
  • Ability to update copy, layouts, and page flows in testing tools or CMS platforms.
  • Working knowledge of Google Analytics, Looker, or similar analytics platforms.
  • Understanding of conversion drivers and lead-form page optimization through UI/UX principles.
  • Strong analytical, reporting, process-management, and quality-assurance skills.
  • Clear communication and ability to collaborate across Copy, Design, Media, and strategy teams.
  • Strong ownership, follow-through, adaptability, and ability to balance competing KPIs.

Benefits

  • Base salary of $100,000–$120,000 per year, adjusted by location and level.
  • Profit-sharing bonus.
  • Competitive benefits package.
  • Remote-first work environment with a team across 18 countries.
  • Performance-based future compensation increases.
  • Inclusive and equal-opportunity workplace.

Interested in this position?

Apply directly on the company website

Apply Now

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