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Business Intelligence Lead, Performance Marketing

3 weeks, 3 days ago
United States
Full-time
Lead
Business Intelligence Analyst
Business Intelligence
Power BI SQL Tableau
Apply Now
Launch Potato

Launch Potato

Launch Potato is a South Florida-based startup studio that connects the world's fastest growing brands to customers across the consumer journey. Founded by ambitious individuals, they leverage data, science, and fun to build successful digital companie...

Professional Services
51-250
Founded 2014
View All Jobs 23

Description

  • Own the reporting infrastructure for assigned business verticals from raw data ingestion through final dashboard delivery.
  • Partner closely with Yield, Paid Media, and Account Management teams to identify trends, issues, and business opportunities.
  • Audit existing reporting to identify discrepancies, redundancies, and inconsistencies, and develop a roadmap for standardization.
  • Build, standardize, and improve dashboards and reporting processes to drive adoption and self-service use.
  • Conduct retrospective analyses across experiments, creatives, offers, seasonality, CAC performance, and full-funnel metrics.
  • Translate business context into analytical work by understanding how each vertical makes money and which performance levers matter most.
  • Challenge stakeholders with insights they may not be seeing and recommend actions based on data.
  • Trace data discrepancies back to their source and ensure reporting is accurate and business-ready.
  • Develop trusted data sources and maintain awareness of downstream impacts when changing LookML or equivalent models.

Requirements

  • Minimum 7 years of experience in business intelligence or analytics.
  • Direct exposure to performance or affiliate marketing.
  • Expert-level SQL skills and comfort working with unstructured, complex data.
  • Advanced LookML development experience, or equivalent experience in Power BI or Tableau.
  • Experience owning reporting end-to-end, from pipeline to dashboard.
  • Experience working with messy, complex, third-party data.
  • Ability to partner closely with business teams to uncover trends and support decisions.
  • Curiosity and business depth, with an ability to ask questions first and grow into a trusted analytical partner.
  • Strong analytical rigor, communication, collaboration, and proactive ownership skills.
  • Experience working in a remote-first, fast-paced, high-performance environment (preferred).

Benefits

  • Base salary of $120,000 to $150,000 per year, paid semi-monthly.
  • Profit-sharing bonus.
  • Competitive benefits package.
  • Remote-first team environment.
  • Opportunity to work with a global team across 15+ countries.
  • Performance-based compensation growth tied to company and personal performance.
  • Equal Employment Opportunity employer with a diverse, inclusive culture.

Interested in this position?

Apply directly on the company website

Apply Now

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