Business Intelligence Lead, Performance Marketing

20 hours, 40 minutes ago
Full-time
Lead
Business Intelligence
Launch Potato

Launch Potato

Launch Potato is a South Florida-based startup studio that connects the world's fastest growing brands to customers across the consumer journey. Founded by ambitious individuals, they leverage data, science, and fun to build successful digital companie...

Professional Services
51-250
Founded 2014

Description

  • Own reporting end to end, from raw data ingestion and pipelines through dashboards.
  • Audit existing reporting, identify discrepancies and redundancies, and standardize dashboards across assigned verticals.
  • Partner with Yield, Paid Media, and Account Management teams to understand business performance and key growth levers.
  • Conduct retrospective analyses across experiments, creatives, offers, seasonality, CAC, and funnel performance.
  • Develop and maintain complex LookML models while understanding downstream impacts.
  • Handle ad hoc analytical requests with accuracy and relevant business context.
  • Educate stakeholders, establish reporting best practices, and enable confident self-service analytics.
  • Surface trends and recommend actions rather than only reporting findings.
  • Drive adoption of trusted reporting and improve teams’ data literacy.

Requirements

  • 7+ years of experience in business intelligence or analytics.
  • Direct experience with performance or affiliate marketing.
  • Expert SQL skills and ability to work with messy, unstructured, complex, and third-party data.
  • Experience owning reporting from data pipeline through dashboard.
  • Advanced LookML development experience, or equivalent expertise in Power BI or Tableau.
  • Ability to connect analysis to campaign performance, conversion rates, revenue per session, CAC, and other business levers.
  • Strong business acumen, curiosity, analytical rigor, communication, and stakeholder collaboration skills.
  • Ability to build standardized reporting that teams understand, adopt, and act on.
  • Experience conducting retrospective analyses and uncovering meaningful business trends.

Benefits

  • Base salary of $120,000–$150,000 per year, paid semi-monthly.
  • Profit-sharing bonus.
  • Competitive benefits package.
  • Remote-first work environment with a team across 18 countries.
  • Performance-based future compensation increases.

Interested in this position?

Apply directly on the company website

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