GTM Analytics Lead

2 hours, 46 minutes ago
Full-time
Senior
Data Science and Analytics
Thatch

Thatch

Thatch is a health benefits platform that combines financial technology and insurance services. Founded in October 2021 by Chris Ellis and Adam Stevenson, the company is based in San Francisco, with additional offices in New York and Austin. Thatch's mission is to decouple health insurance from employment, allowing businesses to offer personalized healthcare experiences to their employees. The platform serves as a Third-Party Administrator (TPA) and specializes in Individual Coverage Health Reimbursement Arrangements (ICHRA). Thatch simplifies health benefits administration by enabling employers to set tax-free healthcare budgets, which employees can use to select their own health insurance plans and additional benefits like mental health support and wellness programs. The company also provides a Visa debit card for employees to manage their healthcare spending easily. Thatch primarily targets small to mid-sized businesses and startups, offering a streamlined setup process and tools to help employers manage healthcare budgets effectively. With significant investor backing, Thatch is positioned to enhance the healthcare experience for businesses and their teams.

information technology & services
51-200
Founded 2021
$84M raised

Description

  • Build lifecycle-wide GTM performance frameworks covering lead generation through retention and expansion.
  • Own comparisons of GTM motions using win rates, CAC, payback, conversion, broker attribution, and quoting performance.
  • Set the GTM analytics roadmap and recommend investment priorities based on business impact and tradeoffs.
  • Own GTM data strategy, metric definitions, business logic, data standards, lineage, quality, and governance.
  • Define GTM business requirements and prioritize data initiatives in partnership with RevOps, Data Science, Engineering, and Finance.
  • Drive adoption of governed metrics and BI across GTM teams.
  • Provide pipeline, coverage, conversion, pacing, target-setting, capacity-planning, and compensation analysis inputs.
  • Deliver accurate analytics for board, QBR, and MBR reporting and identify risks to forecasts or plans.
  • Lead segment, channel, and territory analyses and present clear recommendations to senior leadership.

Requirements

  • 5–8 years of experience in GTM analytics, RevOps, BizOps, strategy, or FP&A at a high-growth B2B company.
  • Direct experience partnering with sales, marketing, and finance leadership.
  • Expert SQL skills and deep experience with sales and product telemetry data.
  • Experience with mainstream business intelligence tools and modern data stacks.
  • Experience owning metric definitions and data standards and translating business requirements into technical specifications.
  • Understanding of dependencies across CRM, data warehouse, BI, and GTM execution systems.
  • Strong command of SaaS and GTM metrics, including win rates, conversion, attribution, CAC, payback, and retention.
  • Ability to influence Marketing, Data Science, Finance, and RevOps without formal authority.
  • Strong executive communication, analytical judgment, ownership, and attention to data accuracy.
  • Comfort working in a fast-paced, high-growth environment with limited resources and evolving data.

Benefits

  • Estimated compensation of $112,000–$145,000 USD.
  • Fully distributed work environment.
  • Opportunity to work at an early-stage healthcare technology company.
  • High-velocity, collaborative team environment.

Interested in this position?

Apply directly on the company website

Apply Now

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