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Associate Director of Paid Media, Performance Video

1 day ago
United States
Full-time
Lead
Paid Media Specialist
Marketing and Growth
Affiliate Marketing Facebook Ads Google Ads Google Analytics Looker TikTok
Apply Now
Launch Potato

Launch Potato

Launch Potato is a South Florida-based startup studio that connects the world's fastest growing brands to customers across the consumer journey. Founded by ambitious individuals, they leverage data, science, and fun to build successful digital companie...

Professional Services
51-250
Founded 2014
View All Jobs 4

Description

  • Own full P&L, pacing, reporting, operations, and profitability for Insurance YouTube campaigns.
  • Manage campaign architecture, audience strategy, bidding, budget allocation, conversion events, targeting, exclusions, and testing directly in Google Ads.
  • Build and scale performance video campaigns across insurance verticals and expand into new insurance and financial services categories.
  • Develop campaigns that generate both leads and inbound calls while optimizing for traffic quality, monetization, and downstream performance.
  • Own creative strategy from a performance perspective, including messaging, hooks, offer positioning, formats, and testing priorities.
  • Partner with creative, analytics, sales, product, and leadership teams to align on performance insights and decisions.
  • Create repeatable operating systems and playbooks for video buying, creative testing, audience expansion, and multi-vertical scaling.
  • Communicate performance updates, insights, and recommendations clearly and frequently to stakeholders and executives.
  • Use AI and self-serve tools to accelerate creative testing and reduce bottlenecks.
  • Build and lead a video-first team as the channel and investment scale.

Requirements

  • 8+ years managing high-growth performance marketing portfolios.
  • 3+ years scaling YouTube, Meta, TikTok, or other video-first portfolios with budgets of $20M+ per year.
  • Experience scaling performance video in affiliate, call-based, insurance, financial services, health, or marketplace lead-gen niches.
  • Deep hands-on experience with Google Ads, YouTube Ads, campaign architecture, audience strategy, bidding, and analytics.
  • Proficiency with BI tools such as Looker and Google Analytics.
  • Advanced Excel or Google Sheets skills, including pivot tables, VLOOKUP, regression, correlation, and performance modeling.
  • Strong understanding of high-performing video creative, including YouTube ABCDs, hooks, funnel stage, audience intent, and offer positioning.
  • Experience using AI and self-serve creative tools such as Higgsfield, Runway, CapCut, MidJourney, Gemini, VEO3, or Claude.
  • Proven experience owning P&L and building repeatable playbooks that drive growth and profitability.
  • Excellent proactive written and verbal communication skills for Slack, Zoom, and executive-facing updates.
  • Experience buying across multiple verticals at once, especially insurance products such as auto, home, health, ACA, and Medicare.
  • Preferred experience with MMM, incrementality, geo holdouts, or brand lift measurement.
  • Preferred background in personal finance, lending, credit cards, home services, or consumer subscriptions.
  • Preferred experience in regulated marketing environments such as consumer finance, insurance, or healthcare.
  • Preferred familiarity with competitive intelligence tools such as SimilarWeb, AdBeat, Ahrefs, SpyFu, or Pathmatics.

Benefits

  • Base salary of $150,000 to $170,000 per year, paid semi-monthly.
  • Profit-sharing bonus.
  • Competitive benefits package.
  • Remote-first work environment with a global team spanning over 15 countries.
  • Opportunity to work for a profitable, high-growth company.
  • Performance-based compensation growth tied to company and personal performance.
  • Commitment to diversity, equity, and inclusion as an Equal Employment Opportunity employer.

Interested in this position?

Apply directly on the company website

Apply Now

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