RemoteLeaf Logo
Log in Sign up

VP, Creator Growth (SLG)

1 month, 2 weeks ago
Anywhere
Full-time
Lead
Growth Marketing Manager
Sales and Business Development
Affiliate Marketing Google Tag Manager Influencer Marketing Instagram API TikTok
Apply Now
Later

Later

Later is a top social media management and influencer platform that simplifies visual content marketing for Instagram, Facebook, Twitter, and Pinterest. With over 2 million users globally, including renowned brands like Yelp and The Huffington Post, La...

Media
51-250
Founded 2014
View All Jobs 33

Description

  • Own the creator SLG strategy end to end, including acquisition model, segmentation, and channel mix.
  • Set annual and quarterly GTM plans, goals, resource needs, and success metrics for creator acquisition.
  • Define the creator journey from outreach through activation and build programs where sales-assisted motions outperform self-serve.
  • Partner with Sales leadership to create creator-facing value propositions, pitch materials, and acquisition playbooks.
  • Build and run full-funnel creator acquisition campaigns across outbound, events, social, partnerships, and paid media.
  • Lead creator segmentation and targeting with Data Science and Marketing Ops to prioritize high-potential cohorts.
  • Develop lifecycle programs that move creators from signup to active affiliate participation and reduce time-to-first-transaction.
  • Partner with Product Marketing to translate product updates into creator messaging, campaigns, and enablement.
  • Serve as the primary marketing partner to Sales for creator acquisition and align on pipeline and coverage models.
  • Build, manage, and develop the creator SLG marketing team, including operating rhythms, coaching, and performance management.
  • Define measurement frameworks, run experimentation, and report performance and recommendations to senior leadership.
  • Partner with Revenue Operations, Legal, and Compliance on attribution, forecasting, reporting, terms, disclosures, and jurisdictional requirements.

Requirements

  • 8+ years of experience in creator marketing, growth marketing, or GTM roles with direct responsibility for acquisition at scale.
  • Experience at a social media platform, creator economy company, or affiliate/influencer marketing business.
  • Proven track record of building and leading sales-led or sales-assisted growth programs that drove measurable acquisition outcomes.
  • Experience partnering closely with Sales teams, including building GTM playbooks and sales enablement materials.
  • Strong data orientation, including setting up measurement frameworks, defining success metrics, and using performance data to make decisions.
  • Experience managing and growing a team, ideally in a high-performing function at an early stage.
  • Strong written and verbal communication skills in English, including presenting strategy and results to senior leadership.
  • Familiarity with affiliate marketing mechanics, creator monetization models, or marketplace dynamics is a meaningful advantage.
  • Experience with social platform creator programs such as TikTok, Instagram, YouTube, Pinterest, or similar.
  • Understanding of what motivates creators to join and stay active in a monetization ecosystem.

Benefits

  • Salary range of $200,000 - $275,000 OTE.
  • Market-based and data-driven compensation approach with bi-annual compensation reviews.
  • Permanent team members are eligible to participate in various benefits plans.
  • Flexible remote hiring for select positions, with fully remote candidates considered.
  • Offices available in Boston, Vancouver (BC), Chicago, and Vancouver (WA).
  • Inclusive, supportive, and equal opportunity workplace with accommodation support available during the recruitment process.

Interested in this position?

Apply directly on the company website

Apply Now

Similar Roles

SwiftX

Growth Marketing Manager

SwiftX 51-200 logistics & supply chain

Marketing Manager role at a company serving logistics, e-commerce, and technology sectors, responsible for driving brand development, demand generation, and customer acquisition to support business growth.

United States Full-time Senior Growth Marketing Manager
$80k-$100k
Content Marketing Digital Marketing Email Marketing
16 hours, 54 minutes ago
NoGigiddy

Growth Marketing Specialist

NoGigiddy 1-10 Professional Services

NoGigiddy is hiring a Growth Marketing Specialist to run data-driven experiments that improve user acquisition, retention, and conversion across its gig-opportunity platform.

United States Full-time Entry Level Growth Marketing Manager
$40k-$58k
Email Marketing Google Analytics
17 hours, 9 minutes ago
unpack

Influencer Marketing Manager (Talent Acquisition & Partnerships)

unpack 1-10 e-learning

A remote creator partnerships role at a fast-moving company focused on scouting, pitching, onboarding, and managing high-value social media talent across major streaming and content platforms.

Colombia Costa Rica United States El Salvador Uruguay Mexico Argentina Full-time Mid Level Influencer Marketing
CRM HubSpot Instagram API TikTok
17 hours, 24 minutes ago
Hustler Marketing

Ads Creative Strategist - E-commerce Marketing Agency

Hustler Marketing 51-250 Professional Services

Hustler Marketing is hiring an Ads Creative Strategist to research trends and content creators, develop script briefs, and oversee creative quality for TikTok and Instagram Reels ad campaigns.

Ecuador Full-time Junior Influencer Marketing Marketing Strategist
TikTok
17 hours, 24 minutes ago

You're on a roll! Sign up now to keep applying.

Sign Up

Already have an account? Log in

Used by 14,729+ remote workers