Ads Buyer (Marketing Industry)

3 hours, 36 minutes ago
Full-time
Mid Level
Marketing and Growth
lago

lago

lago connects talented individuals from emerging markets with high-quality remote job opportunities, facilitating professional growth and increased earnings for both workers and agencies.

Professional Services

Description

  • Plan, execute, and optimize paid media campaigns across Meta, Google Ads, YouTube, TikTok, LinkedIn, and other relevant platforms.
  • Develop and implement omnichannel advertising strategies aligned with performance KPIs.
  • Manage advertising budgets and optimize spend allocation to maximize ROI.
  • Monitor campaign performance and make real-time optimizations based on data insights.
  • Run structured A/B tests across creatives, audiences, placements, and messaging.
  • Collaborate with creative teams to develop performance-driven ad creatives, including static, video, and copy assets.
  • Track, analyze, and report campaign performance using GA4, Google Tag Manager, Meta Ads Manager, and related analytics tools.
  • Ensure accurate conversion tracking, attribution setup, and funnel performance across channels.
  • Coordinate with Account Managers on campaign strategy, execution, and reporting.
  • Stay current on industry trends, platform updates, and best practices in performance marketing.

Requirements

  • 3+ years of proven experience in paid media buying and performance marketing.
  • Strong hands-on experience with Meta Ads Manager and Google Ads, including Search, Display, YouTube, and Performance Max.
  • Experience with TikTok Ads and/or LinkedIn Ads is a strong advantage.
  • Strong understanding of omnichannel marketing and cross-platform campaign optimization.
  • Proficiency with GA4, Google Tag Manager (GTM), and other digital analytics tools.
  • Experience with conversion tracking, pixel implementation, and funnel optimization.
  • Ability to collaborate effectively with creative teams on performance-driven ad concepts.
  • Strong analytical and data interpretation skills with high attention to detail.
  • Excellent communication and cross-functional collaboration abilities.
  • Agency experience is an advantage.
  • At least 2 years of experience in an omnichannel environment such as Facebook, Google Search/LSA, and LinkedIn is preferred.
  • Hands-on experience with GoHighLevel (HighLevel CRM), including connecting ad accounts, setting up funnels/forms, and managing lead tracking and automation workflows, is preferred.

Benefits

  • Remote work with the flexibility to work from anywhere.
  • Global team environment that supports work-life balance.
  • Opportunity to shape the role and grow with the company.
  • Chance to join an innovative, data-driven culture focused on solving challenges.
  • USD salary of $1,600 - $2,400 per month ($10 - $15 per hour).
  • Standard schedule of 9:00 AM - 6:00 PM Mountain Standard Time.

Interested in this position?

Apply directly on the company website

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