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Paid Media Specialist

2 hours, 22 minutes ago
Philippines
Full-time
Senior
Paid Media Specialist
Marketing and Growth
Facebook Ads Google Ads Google Tag Manager
Apply Now
D2B

D2B

D2B specializes in connecting Australian businesses with top offshore talent, facilitating the hiring process to help companies scale efficiently and effectively.

Professional Services
View All Jobs 27

Description

  • Plan, build, launch, and optimise Google Ads campaigns across Search, Performance Max, Display, YouTube, and Demand Gen.
  • Manage and execute Meta Ads campaigns as a secondary channel, including audience strategy, creative testing, and performance optimisation.
  • Allocate and manage monthly media budgets of $10K to $250K+ across multiple accounts, platforms, and markets.
  • Develop bidding strategies, audience segmentation, ad copy testing, and landing page recommendations to improve performance.
  • Ensure campaigns comply with Google Therapeutic Goods Advertising (TGA) policies and applicable AHPRA advertising guidelines.
  • Monitor and adapt campaigns in response to regulatory changes or platform policy updates.
  • Deliver clear, actionable performance reporting to stakeholders and clients.
  • Collaborate with creative, content, and web teams to improve full-funnel conversion performance.
  • Stay current on Google Ads platform changes, beta features, and emerging best practices.

Requirements

  • 5+ years of hands-on Google Ads management experience.
  • Proven experience managing monthly media spend between $10K and $250K+.
  • Strong knowledge of TGA ad policies for restricted healthcare or therapeutic goods marketing.
  • Experience running campaigns in AU, US, and/or NZ markets with understanding of regional nuances.
  • Deep proficiency with Google Ads campaign types: Search, Performance Max, Display, YouTube/Video, and Demand Gen.
  • Hands-on experience with Meta Ads (Facebook and Instagram).
  • Strong analytical skills with experience in GA4, Looker Studio, and Excel or Google Sheets.
  • Excellent attention to detail, especially around compliance and budget management.
  • Familiarity with AHPRA advertising guidelines is highly desirable.
  • Google Ads certifications in Search, Display, Video, or Measurement are highly desirable.
  • Experience with conversion tracking setup, attribution modelling, and offline conversion imports is highly desirable.
  • Familiarity with Tag Manager, SA360, or other bid management platforms is highly desirable.
  • Agency experience managing multiple client accounts is highly desirable.
  • Understanding of complementary paid channels such as Microsoft Ads or Programmatic is highly desirable.

Benefits

  • Salary up to ₱115,000 PHP per month, subject to client discretion based on skills and experience.
  • 100% remote work setup.
  • Flexible, hybrid, or remote working arrangements.
  • New Zealand public holidays.
  • Opportunity to work across international markets in a high-impact role.
  • Collaborative team that values expertise, autonomy, and results.
  • Professional development budget for conferences and certifications.

Interested in this position?

Apply directly on the company website

Apply Now

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