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Growth Marketing Manager, Subscription Growth

19 hours, 50 minutes ago
United States
Full-time
Senior
Growth Marketing Manager
Marketing and Growth
Email Marketing
Apply Now
Ladders

Ladders

TheLadders is a high-paying job marketplace connecting professionals to $100K+ opportunities, with a focus on career advancement and growth.

Professional Services
51-250
Founded 2003
View All Jobs 17

Description

  • Define and execute the marketing strategy for Premium+ subscriptions across AccuWeather app and web properties, including partner go-to-market planning for offers, messaging, and lifecycle flows.
  • Own app marketing initiatives beyond subscriptions, including user engagement programs, app rating and review growth, and experiments to improve app health and quality signals.
  • Act as the primary marketing owner for subscription and upgrade experiences in partnership with Product.
  • Partner with Product, Engineering, Analytics, and Consumer Revenue teams to align roadmaps, offers, messaging, and upgrade experiences.
  • Drive conversion optimization across in-app, web, and lifecycle touchpoints such as upgrade modals, notifications, landing pages, and purchase flows.
  • Design and run lifecycle marketing programs across in-app messaging, push notifications, and email to convert users from free to trial to paid and retained subscribers.
  • Plan and execute seasonal, always-on, and promotional campaigns tied to weather moments, product launches, and key calendar events.
  • Lead a rapid experimentation cadence across creative, copy, offers, timing, and audience segmentation to support continuous improvement.
  • Collaborate with Paid Media and Acquisition teams to support subscription growth initiatives and high-propensity audiences.
  • Translate user behavior, funnel performance, and campaign results into insights, recommendations, creative briefs, test plans, and strategic documents.

Requirements

  • Bachelor’s degree in Marketing, Communications, Business, or a related field.
  • 5–7 years of experience in growth marketing, product marketing, lifecycle marketing, or consumer subscription marketing.
  • Experience optimizing marketing strategy for mature products in high-scale environments.
  • Demonstrated experience driving app and/or web conversion through testing, optimization, and lifecycle programs.
  • Strong understanding of subscription business models, free trials, pricing, retention, and churn dynamics.
  • Experience partnering closely with Product and Analytics teams in a cross-functional environment.
  • Data-informed decision maker with experience using insights to guide strategy and execution.
  • Excellent written, verbal, and collaborative communication skills.
  • Strong project management skills with the ability to manage multiple priorities and stakeholders.
  • Experience marketing consumer subscription products in mobile app environments (preferred).
  • Familiarity with experimentation frameworks, A/B testing tools, and lifecycle platforms (preferred).
  • Experience supporting partner or promotional marketing programs (preferred).
  • Comfort working in fast-moving environments with evolving priorities (preferred).

Interested in this position?

Apply directly on the company website

Apply Now

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