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Content Marketing Lead, Campaigns, Demand Generation & Thought Leadership

5 hours, 44 minutes ago
United States
Full-time
Lead
Content Marketing Manager
Project and Program Management
Content Marketing
Apply Now
Klaviyo

Klaviyo

Klaviyo offers intelligent email marketing, SMS, and automation services for ecommerce businesses, empowering brands to personalize customer interactions and drive growth.

IT Services
1K-5K
Founded 2012
View All Jobs 83

Description

  • Develop and execute a cohesive global content strategy across campaign, demand generation, and thought leadership programs.
  • Create and manage content assets across the full funnel, including ebooks, white papers, research reports, webinars, landing pages, customer stories, video, and audio.
  • Translate complex product, market, and customer insights into clear, differentiated content for multiple audiences.
  • Build and refine AI-assisted editorial production workflows to improve content speed, consistency, and scalability.
  • Design repeatable systems, templates, prompts, and playbooks for global content production.
  • Partner with product marketing, PR, brand, sales, regional marketing, events, customer marketing, and external agencies on integrated content programs.
  • Manage agencies, freelancers, and contractors to deliver high-quality content on time.
  • Establish reporting frameworks and measure content performance across engagement, lead generation, pipeline influence, and brand impact.
  • Use data, audience insights, and competitive research to optimize messaging, formats, and distribution strategy.
  • Ensure all content meets editorial standards for quality, accuracy, tone, and narrative consistency.

Requirements

  • 8+ years of experience in content marketing, editorial, thought leadership, brand journalism, or demand generation content in B2B, SaaS, or related environments.
  • Proven experience owning both content strategy and execution for brand-building and pipeline-driving programs.
  • Strong editorial instincts and the ability to shape a point of view and tell compelling stories across formats.
  • Experience developing global content and adapting messaging for different segments, regions, and funnel stages.
  • Strong operational ability to manage end-to-end workflows across stakeholders, deadlines, agencies, and channels.
  • Experience working closely with senior leaders, cross-functional partners, and external contributors.
  • Strong analytical skills and comfort using performance insights to refine content strategy.
  • Demonstrated experience with AI editorial production systems and workflow design.
  • Hands-on familiarity with vibe coding approaches to content operations and editorial automation.
  • Experience using Claude Code or Claude CoWork to build or improve content production workflows is strongly preferred; AirOps experience is a plus.
  • Familiarity with CMS platforms, Google Docs, analytics tools, and modern content operations workflows.
  • Comfort experimenting with new tools and turning successful experiments into repeatable team processes.
  • Ability to travel up to 10% for onboarding, team meetings, client or partner work, and industry events.

Benefits

  • Base salary range of $112,000 to $168,000 USD for US locations.
  • Annual cash bonus plan eligibility.
  • Equity included in the total compensation package.
  • Sign-on payments may be included in the compensation package.
  • Comprehensive health, welfare, and wellbeing benefits based on eligibility.
  • Accommodation support and responsible AI guidance during the interview process.
  • Equal opportunity and non-discrimination commitment.

Interested in this position?

Apply directly on the company website

Apply Now

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