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Marketing Operations Lead

2 weeks, 4 days ago
United States
Full-time
Lead
Sales Operations
Marketing and Growth
CRM
Apply Now
Klaviyo

Klaviyo

Klaviyo offers intelligent email marketing, SMS, and automation services for ecommerce businesses, empowering brands to personalize customer interactions and drive growth.

IT Services
1K-5K
Founded 2012
View All Jobs 115

Description

  • Act as the primary marketing operations partner to the Inbound Sales team and ensure high-quality handoffs.
  • Own day-to-day configuration, troubleshooting, and optimization of the marketing automation platform.
  • Build and maintain workflows, lifecycle automation, and event-based logic for inbound and product-led growth motions.
  • Own lead and PQL scoring models and routing logic to deliver leads quickly and accurately to the right sales teams.
  • Partner with Demand Generation and Web teams to capture and activate top-of-funnel signals from web, product, form, and behavioral sources.
  • Support audience creation, segmentation, and funnel experimentation to improve conversion from first touch to sales-ready demand.
  • Monitor inbound funnel performance and handoff metrics, and identify opportunities to improve quality, speed, and efficiency.
  • Own core marketing system integrations with CRM and other GTM tools, ensuring data accuracy and sync health.
  • Manage the marketing technology stack, including tool setup, permissions, troubleshooting, vendor coordination, and evaluation of new capabilities.
  • Experiment with automation and AI-powered capabilities to reduce manual work and improve process speed, accuracy, and scalability.

Requirements

  • 8+ years of experience in marketing operations or GTM operations supporting inbound, demand generation, or PLG motions in a B2B environment.
  • Hands-on experience managing marketing automation platforms, including workflows, lifecycle stages, scoring, and routing.
  • Strong working knowledge of CRM concepts such as leads, contacts, accounts, and opportunities, and how data flows across GTM systems.
  • Comfort working with funnel and handoff metrics such as conversion rates, response time, and acceptance rates.
  • Curious and practical approach to AI and automation, with experience testing ways to improve process speed, accuracy, or scale.
  • Highly organized, execution-focused, and comfortable operating in fast-moving, ambiguous environments while owning outcomes end to end.
  • Ability to manage a large and evolving marketing technology stack, including integrations, permissions, and troubleshooting.
  • Willingness to travel up to 10% for onboarding, client or partner work, team meetings, and industry events.
  • Base salary range for U.S. locations is $132,000 to $198,000 USD.
  • Experience using AI responsibly, with awareness of privacy, security, bias, and human-in-the-loop practices is expected.

Benefits

  • Base salary range of $132,000 to $198,000 USD for U.S. locations.
  • Participation in the company’s annual cash bonus plan.
  • Equity may be included in the total compensation package.
  • Sign-on payments may be included in the total compensation package.
  • Comprehensive health, welfare, and wellbeing benefits based on eligibility.
  • Generous benefits and support for employees, as described by the company.
  • Accommodations are available as needed during the hiring process.

Interested in this position?

Apply directly on the company website

Apply Now

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