Communications Specialist (Social Media & Marketing)

1 month, 3 weeks ago
Full-time
Senior
Technical Writing and Documentation
K.L. Scott & Associates

K.L. Scott & Associates

K.L. Scott & Associates is a management and information technology consulting firm that specializes in strategic planning and performance management, business process management, IV&V, and information management. K.L. Scott & Associates, LLC. is a mana...

Professional Services
11-50
Founded 2013

Description

  • Design and implement a multi-channel communications and social-media marketing plan for the technical assistance effort.
  • Draft, edit, and schedule content for social media, newsletters, web pages, fact sheets, talking points, and press-ready materials.
  • Translate research findings on marriage, family stability, and economic mobility into accessible messaging for diverse audiences.
  • Manage editorial calendars, campaign timelines, and content-approval workflows with the Project Manager and client.
  • Track and report engagement metrics and campaign performance, using analytics to refine messaging and targeting.
  • Collaborate with the Graphic Illustrator to keep visual and written content aligned and on-brand.
  • Ensure public-facing content meets Section 508 accessibility, plain-language, and federal review requirements.
  • Monitor the family-policy communications landscape and recommend timely, evidence-based outreach opportunities.

Requirements

  • 5+ years of communications and social-media marketing experience, ideally on health, human-services, or family-focused campaigns.
  • Demonstrated experience with strategic communications and social-media marketing, including paid and organic campaign management and analytics.
  • Knowledge of the TANF program and the populations it serves, with sensitivity to messaging for low-income families.
  • Familiarity with research on the social and economic benefits of marriage and the ability to communicate it responsibly and without stigma.
  • Excellent writing, editing, and storytelling skills across digital and print formats.
  • Proficiency with social-media management, email-marketing, and analytics platforms.
  • Understanding of plain-language and Section 508 accessibility standards.
  • Bachelor's degree in communications, marketing, public relations, journalism, or a related field.
  • Preferred experience communicating for a government agency or human-services organization.
  • Preferred familiarity with marriage, relationship, or family-strengthening public-awareness campaigns.
  • Preferred basic multimedia skills such as short-form video, graphics, or podcasting.

Interested in this position?

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