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Director of Product Marketing

2 weeks, 3 days ago
United States
Full-time
Lead
Product Marketing Manager
Product Management
Apply Now
K1x

K1x

K1X is a 'fintech' company specializing in AI automation software for K 1s, K 3s, and 990s. With a team of experts in the financial industry, we aim to revolutionize the K 1 experience by digitizing the traditionally analog process through our cutting-...

Internet Software & Services
51-250
Founded 2022
$15M raised
View All Jobs 5

Description

  • Own go-to-market strategy and execution for new product launches, feature releases, and market expansion initiatives.
  • Develop launch plans, messaging frameworks, release tiers, and cross-functional rollout timelines.
  • Manage the product marketing calendar aligned to tax filing cycles, renewal periods, and business priorities.
  • Develop differentiated positioning and messaging for the K1x product suite.
  • Conduct competitive analysis and maintain battle cards, objection-handling frameworks, and win/loss insights.
  • Translate AI and extraction capabilities into clear value propositions for technical and non-technical audiences.
  • Create and maintain sales enablement materials such as pitch decks, one-pagers, case studies, ROI calculators, demo scripts, and competitive comparisons.
  • Partner with Sales leadership to build segment-specific messaging and GTM playbooks for key verticals and account types.
  • Train revenue teams on new product capabilities, positioning updates, and competitive differentiation.
  • Lead thought leadership and content strategy across whitepapers, webinars, blogs, customer stories, conference presentations, and analyst or PR initiatives.
  • Synthesize customer feedback, buyer behavior, and market trends into actionable recommendations for Product, packaging, and positioning.
  • Partner with Customer Success to develop customer advocacy programs including testimonials, references, and case studies.

Requirements

  • 8+ years of product marketing experience within B2B SaaS environments.
  • 3+ years of experience in financial services, tax technology, accounting software, compliance technology, or related industries.
  • Proven success leading enterprise go-to-market launches from strategy through execution.
  • Experience building sales enablement programs that positively impact pipeline generation and win rates.
  • Strong ability to translate complex technical products into clear, compelling business value.
  • Excellent written, verbal, and presentation communication skills with executive-level polish.
  • Demonstrated success working cross-functionally across Product, Sales, Engineering, and Customer Success teams.
  • Comfortable operating as a hands-on strategic leader in a fast-paced, high-growth environment.
  • Experience in tax technology, K-1 processing, partnership tax, or related accounting workflows preferred.
  • Familiarity with AI/ML-powered software products and data-driven platforms preferred.
  • Experience marketing to CPA firms, institutional investors, or enterprise financial services buyers preferred.
  • Background in competitive intelligence, analyst relations, or strategic market research preferred.
  • Experience positioning analytics or data monetization products preferred.

Benefits

  • Competitive compensation and equity participation.
  • Comprehensive medical, dental, and vision coverage.
  • Flexible PTO and company-recognized holidays.
  • Fully remote work environment.
  • 401(k) program.
  • Paid parental leave.

Interested in this position?

Apply directly on the company website

Apply Now

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