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Senior Product Marketing Manager, Release Marketing

14 hours, 48 minutes ago
United States
Full-time
Senior
Product Marketing Manager
Product Management
Google Tag Manager
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Justworks

Justworks

Justworks offers simple PEO & payroll solutions for small businesses, handling payroll, benefits, HR, and compliance in one platform to free entrepreneurs to focus on growth.

Professional Services
1K-5K
Founded 2012
$143M raised
View All Jobs 10

Description

  • Design and own a scalable, repeatable release marketing system that turns product updates into customer-facing and internal deliverables.
  • Operationalize a monthly "What’s New" cadence across blogs, customer communications, sales enablement, in-product messaging, and social content.
  • Partner with Product to standardize release inputs such as templates and briefs for automated workflows.
  • Continuously improve release quality, speed, and consistency through automation and AI.
  • Identify opportunities to automate repetitive product marketing workflows using AI and supporting tools.
  • Build and maintain systems that generate, QA, and distribute release content at scale.
  • Establish best practices for how product marketing uses AI across content creation, organization, and execution.
  • Partner with the VP of Product Marketing on cross-functional initiatives that improve team operations.
  • Bring structure to planning processes by defining and tracking projects, timelines, and OKRs.
  • Create and maintain centralized knowledge-management systems for drives, folders, and documentation.

Requirements

  • Minimum of 7 years of product marketing or GTM experience with ownership of end-to-end GTM execution.
  • Experience architecting GTM or release marketing infrastructure from scratch, including governance models, tooling stacks, and scalable content workflows.
  • Hands-on experience with AI tools and automation such as ChatGPT, Claude, Notion AI, Zapier, Make, or similar tools.
  • Ability to influence and drive alignment across Product, Marketing, and GTM leadership without direct authority.
  • Strong writing and messaging skills with the ability to translate technical product updates into clear customer-facing narratives.
  • Track record of driving adoption and internal alignment through structured release communications.
  • Experience with in-product messaging tools such as Pendo or Appcues and marketing automation platforms.
  • Comfort working in ambiguous, high-volume environments with competing priorities.
  • Experience in payroll, HR tech, or compliance-adjacent products where regulatory nuance affects messaging, preferred.
  • Prior experience in a high-growth, multi-product environment such as HR tech, fintech, or SMB-focused SaaS, preferred.
  • Experience in a Strategy & Ops function creating new processes and infrastructure, preferred.

Benefits

  • Base salary range of $147,000 to $190,000 per year for the New York City office.
  • Welcoming and casual work environment.
  • Great benefits and wellness program offerings.
  • Company retreats.
  • Opportunity to learn from leaders in the startup community.
  • Supportive, entrepreneurial environment.
  • Commitment to diversity, inclusion, and reasonable accommodations.

Interested in this position?

Apply directly on the company website

Apply Now

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