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CRM/ CVM / Lifecycle/Retention Marketing Lead (US b2c subscription only)

2 hours, 52 minutes ago
Argentina, United States
Full-time
Lead
Email Marketing Manager
Data Science and Analytics
CRM Email Marketing SQL
Apply Now

JobHire.AI

An AI-powered job search and job application automation platform that helps users upload a resume, match to jobs, auto-generate resumes, cover letters, and emails, and auto-apply to roles to reduce manual work and help people get hired faster.

Software Development
11-50
View All Jobs 24

Description

  • Drive Reg→Purchase conversion through triggered post-quiz, paywall-abandonment, and onboarding sequences across email, SMS, and web push.
  • Own first-purchase activation across the first 7 days.
  • Develop differentiated renewal flows by subscription plan tier and improve month-1 rebill rate.
  • Build pre-cancel intervention flows using captured cancellation reasons to reduce churn.
  • Create and manage the reactivation engine for cancelled users across email and SMS.
  • Own CRM-driven add-on monetization for products such as Resume Review and Resume Builder.
  • Lead the migration from the current ESP to an omnichannel platform and orchestrate cross-channel lifecycle flows.
  • Restore and maintain email domain reputation and email deliverability.
  • Stand up SMS and web push as production lifecycle channels, including US compliance requirements.
  • Implement incremental measurement with holdouts to attribute revenue impact across all flows.

Requirements

  • 3+ years operating CVM or lifecycle programs on the US market, specifically in US B2C subscription businesses.
  • 5+ years total experience in CRM, lifecycle, or CVM, with at least one end-to-end ownership role.
  • Hands-on experience with an enterprise omnichannel platform such as Maestra, Braze, Iterable, Customer.io, or Klaviyo.
  • Hands-on experience launching SMS as a marketing channel in the US, including TCPA and A2P 10DLC compliance.
  • Hands-on experience launching web push and measuring its lift.
  • SQL skills sufficient to pull segments and validate data independently.
  • Subscription-business mindset focused on LTV, payback period, retention curves, and cohorts.
  • Track record of driving measurable incremental revenue from CRM, ideally validated through holdout testing.
  • Experience migrating off a damaged email domain (preferred).
  • Experience in job search, career, HR-tech, or adjacent consumer subscription verticals such as EdTech, FinTech, dating, or streaming (preferred).
  • iMessage Business or RCS experience (preferred).
  • Ability to speak English and Russian (preferred).

Benefits

  • Clear ownership and mandate from day one.
  • High-leverage economics where small improvements have meaningful bottom-line impact.
  • Direct collaboration with the CMO, CEO, and Growth PM.
  • Visible product impact for users actively searching for jobs.
  • Compensation of $4,000-$7,000 per month.
  • 38 Days Off.

Interested in this position?

Apply directly on the company website

Apply Now

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