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CRM/ CVM / Lifecycle/Retention Marketing Lead (US b2c subscription only)

4 hours, 59 minutes ago
United States, Bulgaria
Full-time
Senior
Email Marketing Manager
Data Science and Analytics
CRM Email Marketing SQL
Apply Now

JobHire.AI

An AI-powered job search and job application automation platform that helps users upload a resume, match to jobs, auto-generate resumes, cover letters, and emails, and auto-apply to roles to reduce manual work and help people get hired faster.

Software Development
11-50
View All Jobs 31

Description

  • Drive registration-to-purchase conversion through triggered email, SMS, and web push sequences.
  • Own first-purchase activation during the first 7 days after signup.
  • Build and optimize renewal flows by subscription plan tier.
  • Create pre-cancel intervention journeys using cancel reasons to reduce churn.
  • Develop a reactivation engine for cancelled users across email and SMS.
  • Own CRM-driven monetization paths for add-on products such as Resume Review and Resume Builder.
  • Lead the migration to a new omnichannel CRM platform and manage channel implementation.
  • Restore and maintain email domain reputation and deliverability.
  • Stand up SMS as a compliant marketing channel in the US, including TCPA and A2P 10DLC requirements.
  • Launch web push and orchestrate cross-channel lifecycle flows.
  • Implement holdout-based measurement to report incremental revenue by flow.

Requirements

  • 3+ years of CVM or lifecycle program experience in the US market, specifically in US B2C subscription businesses.
  • 5+ years of total experience in CRM, lifecycle, or CVM, with at least one end-to-end ownership role.
  • Hands-on experience with an enterprise omnichannel platform such as Maestra, Braze, Iterable, Customer.io, or Klaviyo.
  • Direct experience launching SMS marketing in the US, including TCPA, A2P 10DLC, and carrier compliance.
  • Direct experience launching web push and measuring its impact.
  • SQL skills sufficient to build segments and validate data independently.
  • A subscription-business mindset focused on LTV, payback period, retention curves, and cohorts.
  • A track record of driving measurable incremental revenue from CRM, ideally using holdout tests.
  • Bias toward action and the ability to ship quickly in a small team environment.
  • Experience migrating off a damaged email domain, preferred.
  • Experience in job search, career, HR-tech, or adjacent subscription verticals such as EdTech, FinTech, dating, or streaming, preferred.
  • iMessage Business or RCS experience, preferred.
  • Ability to speak both English and Russian, preferred.

Benefits

  • Remote full-time role.
  • Clear ownership of the CVM function from day one.
  • Highly leveraged impact on company revenue and retention economics.
  • Direct collaboration with the CMO, CEO, and Growth PM.
  • Base compensation of $4,000-$7,000 per month.
  • 38DaysOff included.

Interested in this position?

Apply directly on the company website

Apply Now

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