RemoteLeaf Logo
Log in Sign up

CRM/ CVM / Lifecycle/Retention Marketing Lead (US b2c subscription only)

7 hours, 30 minutes ago
Romania
Full-time
Lead
Email Marketing Manager
Marketing and Growth
CRM Email Marketing SQL
Apply Now

JobHire.AI

An AI-powered job search and job application automation platform that helps users upload a resume, match to jobs, auto-generate resumes, cover letters, and emails, and auto-apply to roles to reduce manual work and help people get hired faster.

Software Development
11-50
View All Jobs 31

Description

  • Drive Reg→Purchase conversion through triggered post-quiz, paywall-abandonment, and onboarding sequences across email, SMS, and web push.
  • Own first-purchase activation during the first 7 days of the customer lifecycle.
  • Design and manage differentiated renewal flows by subscription plan tier.
  • Build pre-cancel intervention flows using captured cancellation reasons to reduce churn and improve rebill rates.
  • Develop and run reactivation campaigns for cancelled customers across email and SMS.
  • Own CRM-driven add-on monetization for products such as Resume Review and Resume Builder.
  • Lead the migration from the current ESP to an omnichannel platform and implement cross-channel orchestration.
  • Restore and maintain email domain reputation and deliverability.
  • Stand up SMS and web push as production channels, including compliance requirements for the US market.
  • Implement incremental measurement using holdouts to attribute revenue impact for each flow.

Requirements

  • 3+ years of CVM or lifecycle program experience in the US market, specifically in US B2C subscription businesses.
  • 5+ years of total CRM, lifecycle, or CVM experience, including at least one end-to-end ownership role.
  • Hands-on experience with an enterprise omnichannel platform such as Maestra, Braze, Iterable, Customer.io, or Klaviyo.
  • Direct experience launching SMS as a marketing channel in the US, including TCPA and A2P 10DLC compliance.
  • Direct experience launching web push and measuring its impact.
  • SQL skills sufficient to build segments and validate data independently.
  • A subscription-business mindset focused on LTV, payback period, retention curves, and cohorts.
  • A track record of driving measurable incremental revenue from CRM, ideally validated through holdout testing.
  • Ability to move quickly and operate effectively in a small, fast-moving team.
  • Experience migrating off a damaged email domain is preferred.
  • Experience in job search, career, HR-tech, or adjacent consumer subscription verticals is preferred.
  • iMessage Business or RCS experience is preferred.
  • English and Russian communication skills are preferred.

Benefits

  • Clear ownership and responsibility from day one, with the role fully owning the function.
  • High-leverage economics where even small improvements have meaningful business impact.
  • Direct collaboration with the CMO, CEO, and Growth PM with no layers of management.
  • Work in a visible consumer market where the impact of the role is easy to see.
  • Salary of $4,000–$7,000 per month plus 38DaysOff.
  • Remote full-time position.

Interested in this position?

Apply directly on the company website

Apply Now

Similar Roles

Prime System Solutions

HubSpot Marketing Operations Specialist

Prime System Solutions Internet Software & Services

HubSpot Marketing Operations Specialist for a demand generation and revenue marketing team, responsible for managing the systems, data, reporting, and operational processes that support measurable, scalable marketing performance.

South Africa Pakistan Full-time Mid Level Email Marketing Manager
CRM HubSpot
7 hours, 45 minutes ago
MNTN

Contractor - Email Designer

MNTN 251-1K Media

MNTN is hiring a contract Email Designer to modernize and produce high-performing marketing emails for its Connected TV advertising business, starting with a full refresh of existing templates and then ongoing campaign support.

United States Contract Senior Email Marketing Manager Graphic Designer
Figma
1 day, 7 hours ago
StayGroup

Casino Gamification Manager

StayGroup Media

Stay Group is hiring a Casino Gamification Manager to own player engagement and retention initiatives across its casino brands in the iGaming and entertainment space.

Ukraine Full-time Senior Email Marketing Manager Product Manager
CRM
1 day, 8 hours ago
ShaeWellness

GoHighLevel Automation Specialist | CRM, Funnels & AI Systems

ShaeWellness 1-10 health, wellness & fitness

Human Intelligence is hiring a fully remote GoHighLevel Automation Specialist to design and improve AI-first CRM and automation systems that support customer journeys across multiple business functions.

Philippines Contract Mid Level AI (Artificial Intelligence) Email Marketing Manager
$1k-$2k
CRM Email Marketing Mailgun Twilio WordPress
2 days, 7 hours ago

You're on a roll! Sign up now to keep applying.

Sign Up

Already have an account? Log in

Used by 14,729+ remote workers