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CRM/ CVM / Lifecycle/Retention Marketing Lead (US b2c subscription only)

11 hours, 58 minutes ago
Mexico
Full-time
Senior
Email Marketing Manager
Marketing and Growth
CRM Email Marketing SQL
Apply Now

JobHire.AI

An AI-powered job search and job application automation platform that helps users upload a resume, match to jobs, auto-generate resumes, cover letters, and emails, and auto-apply to roles to reduce manual work and help people get hired faster.

Software Development
11-50
View All Jobs 19

Description

  • Drive Reg→Purchase conversion through triggered post-quiz, paywall-abandonment, and onboarding flows across email, SMS, and web push.
  • Own first-purchase activation during the first 7 days after signup.
  • Build and optimize renewal flows differentiated by 1-, 3-, and 6-month plan tiers.
  • Design and launch pre-cancel intervention flows such as pause offers, plan switches, and value reminders using captured cancel reasons.
  • Build and manage reactivation campaigns for cancelled users across email and SMS.
  • Own CRM-driven monetization for add-on products such as Resume Review and Resume Builder.
  • Lead the migration from the current ESP to an omnichannel platform such as Maestra or Customer.io.
  • Restore and maintain email domain reputation and deliverability.
  • Stand up SMS as a compliant marketing channel in the US, including TCPA and A2P 10DLC requirements.
  • Launch web push and orchestrate cross-channel lifecycle journeys with incremental measurement and holdouts.

Requirements

  • 3+ years of CVM or lifecycle marketing experience on the US market, specifically in US B2C subscription businesses.
  • 5+ years total experience in CRM, lifecycle, or CVM, including at least one end-to-end ownership role.
  • Hands-on experience with an enterprise omnichannel platform; Maestra is strongly preferred, with Braze, Iterable, Customer.io, or Klaviyo also relevant.
  • Hands-on experience launching SMS marketing in the US with TCPA, A2P 10DLC, and carrier compliance requirements.
  • Hands-on experience launching web push and measuring its impact.
  • SQL skills sufficient to pull segments and validate data independently.
  • Strong subscription-business orientation with fluency in LTV, payback period, retention curves, and cohorts.
  • Track record of generating measurable incremental revenue from CRM, ideally validated through holdout testing.
  • Ability to work with a small team and ship quickly with a bias toward action.
  • Experience migrating off a damaged email domain is preferred.
  • Experience in job search, career, HR-tech, or adjacent consumer subscription verticals such as EdTech, FinTech, dating, or streaming is preferred.
  • iMessage Business or RCS experience is preferred.
  • English and Russian communication skills are preferred.

Benefits

  • Clear ownership and mandate from day one as the function lead.
  • High business leverage, where even modest improvements in rebill rates have meaningful bottom-line impact.
  • Direct collaboration with the CMO, CEO, and Growth PM with minimal hierarchy.
  • Visible work with direct user impact in a consumer-facing job-search product.
  • Compensation of $4,000-$7,000 per month.
  • 38DaysOff time off offering.

Interested in this position?

Apply directly on the company website

Apply Now

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