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Media Analytics Manager, Measurement & Attribution

2 weeks, 5 days ago
Canada
Full-time
Senior
Data Analyst
Data Science and Analytics
Mode Python R SQL Tableau
Apply Now
instacart.careers

instacart.careers

Instacart is a leading grocery technology company in North America that works with grocers and retailers to transform how people shop. They partner with over 1,000 national, regional, and local retail banners to facilitate online shopping, delivery, an...

Internet Software & Services
1K-5K
View All Jobs 123

Description

  • Design and execute advanced experiments that measure advertising value and optimize campaigns.
  • Analyze experiment data and translate findings into actionable recommendations for ad performance and measurement outcomes.
  • Develop innovative metrics and data visualizations tailored to stakeholder and client needs.
  • Partner with stakeholders to shape media measurement strategies and solve ambiguous measurement challenges.
  • Present experimental findings and data-driven insights to senior clients with clear executive presence.
  • Lead discussions, trainings, and Q&A sessions on ad measurement and experimentation for clients and internal teams.
  • Identify strategic opportunities for client upsell and internal operational improvements using analytics insights.
  • Develop customized analytical solutions, including code, dashboards, and self-service tools.
  • Represent Instacart’s measurement capabilities to leading CPG brands and agency partners.

Requirements

  • Bachelor’s degree in a quantitative field such as Engineering, Mathematics/Statistics, Finance, Economics, or Business.
  • 6+ years of experience in data and measurement or consulting fields with expertise in statistical data analytics.
  • 3+ years of experience in advertising efficacy, media/marketing measurement, and experimentation.
  • Advanced expertise in experimentation techniques, including A/B testing, holdout designs, and incrementality measurement.
  • Strong data storytelling and advanced visualization skills using Tableau or Mode.
  • Experience developing self-service tools and dashboards for stakeholders.
  • Strong SQL skills and proficiency in Python or R for custom analytical solutions.
  • Track record of turning analytics insights into strategic recommendations that drive business outcomes.
  • Ability to work independently, with curiosity, active listening, creativity, and strong organization.
  • Preferred: 4+ years of conducting and presenting lift measurement studies to clients.
  • Preferred: Experience directing sales teams in an analytic or quantitative capacity.
  • Preferred: Advanced knowledge of marketing mix modeling, Bayesian analysis, and causal inference.
  • Preferred: Ability to automate processes using AI-driven tools and workflows.
  • Preferred: Technical expertise in A/A testing, SRM detection, and measurement validity techniques.
  • Preferred: Comprehensive knowledge of ad auction mechanics, targeting algorithms, and attribution models.

Benefits

  • Flexible remote-first work environment through Instacart’s Flex First policy.
  • Eligible for a new hire equity grant.
  • Eligible for annual refresh grants.
  • Highly market-competitive compensation and benefits.
  • Base pay range in Canada: $140,000 to $148,000 CAD.
  • Hiring currently limited to Ontario, Alberta, British Columbia, and Nova Scotia.

Interested in this position?

Apply directly on the company website

Apply Now

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