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Director, Enterprise Product Marketing

4 months ago
United States
Full-time
Lead
Product Marketing Manager
Product Management
Content Marketing
Apply Now
instacart.careers

instacart.careers

Instacart is a leading grocery technology company in North America that works with grocers and retailers to transform how people shop. They partner with over 1,000 national, regional, and local retail banners to facilitate online shopping, delivery, an...

Internet Software & Services
1K-5K
View All Jobs 33

Description

  • Develop and own the go-to-market strategy for Instacart’s enterprise platform.
  • Create positioning, messaging, and campaign tools used by Product, BD, and Customer Success teams.
  • Build differentiated market presence through thought leadership, multi-channel campaigns, and industry narratives.
  • Lead and develop a four-person product marketing team within the commercial organization.
  • Drive sales pipeline through awareness and lead-generation efforts across events, paid media, content, PR, webinars, and partnerships.
  • Translate complex enterprise technology into clear messaging for senior grocery and retail audiences.
  • Partner cross-functionally with product, commercial, and marketing stakeholders to execute campaigns and initiatives.
  • Develop and test regional strategies to support global market expansion.
  • Manage multiple high-stakes projects and prioritize work in a fast-paced environment.

Requirements

  • 10+ years of B2B marketing experience at a SaaS company, with ownership of product marketing across multiple product lines.
  • People management experience with a track record of growing and developing marketing teams.
  • Experience building and executing full-scale, multi-channel B2B campaigns that drive awareness and qualified lead generation.
  • Strong written and verbal communication skills for distilling complex technical topics into compelling narratives for senior and C-suite audiences.
  • Experience developing positioning, messaging frameworks, and thought leadership strategies that support sales enablement materials.
  • Ability to manage multiple high-stakes projects, prioritize effectively, and influence cross-functional stakeholders without direct authority.
  • Comfort operating independently and collaboratively in a fast-paced, high-growth environment with shifting priorities.
  • High proficiency with Google Slides and comfort with basic marketing analytics.
  • Experience marketing to retailers or grocery audiences, with understanding of their business challenges and buying cycles, preferred.
  • Familiarity marketing to both large enterprises and SMBs, preferred.
  • Background in a high-growth startup or scale-up environment, preferred.
  • Technical proficiency that supports effective partnership with product and engineering teams, preferred.

Benefits

  • Remote role with the flexibility to work from home, an office, or another preferred location under Instacart’s Flex First policy.
  • Highly market-competitive compensation.
  • Base salary range of $242,000-$255,500 USD for CA, NY, CT, and NJ; $232,000-$245,000 USD for WA; $222,000-$234,500 USD for select states; and $202,000-$213,000 USD for all other states.
  • Eligible for a new hire equity grant.
  • Eligible for annual refresh equity grants.
  • Access to Instacart’s benefits offerings.

Interested in this position?

Apply directly on the company website

Apply Now

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