Senior Product Marketing Manager - USA

2 hours, 5 minutes ago
Full-time
Senior
Product Management
Insider

Insider

Insider offers an AI-powered customer engagement platform designed for marketing teams, integrating customer data platforms, personalization, and journey orchestration to enhance customer interactions across various channels.

Internet Software & Services
Founded 2012

Description

  • Develop and execute integrated, multi-channel go-to-market strategies and campaigns for new and existing products.
  • Create clear product positioning, messaging, narratives, and value propositions that differentiate the platform.
  • Ensure consistent messaging across all customer touchpoints and marketing channels.
  • Conduct market research and competitive analysis to identify trends, opportunities, and threats.
  • Use market and competitive insights to refine product positioning and inform product development.
  • Gather and analyze customer feedback, behavioral data, and segmentation to shape product enhancements and lifecycle programs.
  • Develop thought leadership and product marketing content such as pitch decks, product briefs, product guides, and webinars.
  • Support demand generation initiatives and enable internal teams with product content.
  • Lead cross-functional initiatives that strengthen brand visibility and reputation.

Requirements

  • Experience in product marketing, product management, consulting, competitive intelligence, or similar roles in technology or startup environments.
  • Experience in high-growth B2B SaaS enterprise software and services.
  • Deep industry knowledge of cloud services, marketing automation, and marketing technology platforms.
  • Experience collaborating with and presenting to senior executives.
  • Excellent written and verbal communication skills.
  • Ability to operate with a high level of autonomy and a growth mindset.
  • Ability to thrive in a global organization with cultural fluency across diverse workspaces.
  • Motivation to work in a fast-paced, high-growth environment.
  • Experience with marketing technologies across channels such as email, mobile, social media, paid digital, SEO, and content marketing (preferred).

Benefits

  • Flexible remote full-time role.
  • Internal trainings covering AI fundamentals, coding, foreign languages, and personal development skills.
  • Access to learning platforms including Spotify, LinkedIn Learning, Blinkist, MasterClass, and CloudGuru.
  • Eligibility-based ESOP so you can own a piece of what you build.
  • Referral bonuses.
  • Opportunities to volunteer and participate in purpose-driven social impact projects.
  • Global retreats and year-round team-building events.

Interested in this position?

Apply directly on the company website

Apply Now

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