Director of Product Marketing

1 month, 4 weeks ago
Full-time
Lead
Marketing and Growth
CaptivateIQ

CaptivateIQ

CaptivateIQ is the agile commission solution that simplifies sales expenses and drives business growth with automated data management and real-time earnings visibility.

Internet Software & Services
251-1K
Founded 2017
$165M raised

Description

  • Lead, develop, and mentor a high-performing team across product marketing, sales enablement, and customer advocacy.
  • Own and evolve CaptivateIQ’s positioning, messaging, and market narrative as new products and categories are launched.
  • Scale product launch processes that drive awareness, adoption, differentiation, and measurable revenue impact.
  • Build and maintain voice-of-customer and competitive intelligence programs to inform positioning, sales strategy, and product roadmap decisions.
  • Own enablement across go-to-market teams so they are equipped to win new business, drive expansion, and support renewals.
  • Build and scale customer advocacy and reference programs that increase brand affinity, influence deals, and drive product adoption.
  • Strengthen external credibility through analyst relations, review sites, and other market validation channels.
  • Partner cross-functionally with Product, Sales, Customer Success, RevOps, and Marketing to ensure strong GTM execution.
  • Support executive-level storytelling for customers, analysts, and other key external audiences.

Requirements

  • 12+ years of experience in product marketing or related roles.
  • 3+ years of experience building, leading, and mentoring teams.
  • Proven ownership of end-to-end sales enablement programs across complex B2B SaaS motions.
  • Experience leading analyst relations efforts and managing external market perception.
  • B2B SaaS experience selling into enterprise customers.
  • Familiarity with RevOps or finance personas is a strong plus.
  • Ability to operate as a player-coach who can set strategy and stay hands-on in execution.
  • Strong storytelling ability to translate complex products into compelling narratives.
  • Comfort using data to define success, measure impact, and guide decisions.
  • Excellent communication and presentation skills for internal and external evangelism.

Benefits

  • 100% medical, dental, and vision coverage for full-time employees, with about 75% coverage for dependents.
  • Flexible vacation policy plus quarterly mental health days.
  • Annual stipends for professional development and caretaking needs.
  • Annual work anniversary bonuses that increase with tenure.
  • 401(k) retirement savings plan for U.S.-based employees.
  • Latest Apple hardware provided for work.
  • Active employee resource groups that support inclusion and community.
  • Competitive total rewards package with OTE of $210,000-$290,000 in North America, or $258,000-$320,000 CAD in Canada.

Interested in this position?

Apply directly on the company website

Apply Now

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