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Digital Marketing / Performance Marketing Manager

9 hours, 31 minutes ago
Mexico, Argentina, Peru, Colombia, Costa Rica
Full-time
Junior
Digital Marketing Manager
Marketing and Growth
CRM Digital Marketing Facebook Ads Google Ads Google Analytics Keyword Research LinkedIn Ads
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Pavago

Pavago

Pavago specializes in connecting small and medium-sized businesses with skilled offshore talent from Pakistan and Latin America, offering a streamlined recruitment process that enables the hiring, onboarding, and payment of remote employees at signific...

IT Services
Founded 2023
View All Jobs 444

Description

  • Plan, launch, manage, and optimize paid campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other relevant channels.
  • Monitor budgets, pacing, targeting, bids, campaign structures, and performance against lead-generation and revenue goals.
  • Analyze CPL, CAC, CPA, ROAS, conversion rates, and other performance metrics to improve acquisition efficiency.
  • Conduct audience, customer, keyword, competitor, and market research to identify campaign opportunities.
  • Collaborate on ad messaging, creative assets, offers, calls to action, and landing-page optimization.
  • Monitor conversion tracking and attribution, troubleshoot inconsistencies, and analyze customer journeys.
  • Create testing plans and run A/B tests across audiences, creatives, messaging, offers, landing pages, and channels.
  • Scale successful campaigns while reducing inefficient spend and identifying new growth opportunities.
  • Prepare performance reports, communicate trends and recommendations, and maintain visibility into advertising spend and business impact.

Requirements

  • 2+ years of digital marketing or performance marketing experience.
  • Hands-on experience managing paid advertising campaigns and budgets.
  • Experience with Google Ads, Meta Ads, LinkedIn Ads, or similar paid acquisition platforms.
  • Strong understanding of CPL, CAC, CPA, ROAS, CTR, and conversion rates.
  • Experience analyzing campaign data and making data-driven optimization decisions.
  • Strong understanding of audience targeting, campaign testing, and performance reporting.
  • Professional working English and strong communication skills.
  • Ability to work effectively in a remote environment during U.S. business hours.
  • Experience with Google Analytics, conversion tracking, and attribution tools preferred.
  • Experience with landing-page optimization, conversion funnels, CRM or marketing automation platforms, and multiple paid channels preferred.
  • B2B, SaaS, e-commerce, agency, or lead-generation marketing experience preferred.
  • Proficiency with Google Sheets or Excel preferred.
  • Completion of a required Spark Hire one-way video interview during the application process.

Benefits

  • Full-time remote position.
  • Work aligned with U.S. business hours.

Interested in this position?

Apply directly on the company website

Apply Now

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