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Senior Performance Marketing Manager

3 hours, 26 minutes ago
Anywhere
Full-time
Senior
Digital Marketing Manager
Marketing and Growth
Facebook Ads Google Ads LinkedIn Ads TikTok
Apply Now
Boldin

Boldin

Boldin provides innovative products and services with a focus on customer satisfaction and excellence in all operations.

View All Jobs 4

Description

  • Own paid acquisition strategy and execution across SEM, paid social, and emerging channels such as CTV and sponsorships.
  • Manage the paid media budget, including allocation, pacing, and reallocation toward efficient channels.
  • Run end-to-end campaigns from strategy and build through launch, optimization, analysis, and reporting.
  • Optimize accounts through keyword research, ad copy testing, campaign structure improvements, and bid strategy.
  • Establish testing programs across creative, audiences, targeting, and landing pages, documenting and applying learnings.
  • Partner with product and design teams to improve landing pages and funnel conversion rates.
  • Manage performance against CAC, LTV:CAC, CPA, and ROAS targets while connecting spend to registrations, trials, and revenue.
  • Analyze audience and placement data to identify opportunities and eliminate inefficient segments.
  • Report on paid performance and test results weekly, providing recommendations for next steps.
  • Partner with data teams to maintain reliable attribution, tracking, and conversion measurement.
  • Evaluate and manage agencies, vendors, and marketing tools as needed.
  • Update the acquisition roadmap based on performance, seasonality, competition, and audience insights.

Requirements

  • 6+ years of experience in performance marketing or paid acquisition, including substantial B2C experience.
  • Hands-on experience building and optimizing Google Ads and paid social accounts, including Meta.
  • Experience with Reddit, LinkedIn, YouTube, or TikTok is preferred.
  • Track record of managing at least $1 million in annual paid media spend and meeting efficiency targets.
  • Strong analytical skills, including the ability to retrieve data from BI or warehouse systems and build reporting independently.
  • Working knowledge of attribution, incrementality, and measurement limitations.
  • Experience with subscription or freemium business models and optimizing for downstream revenue.
  • Experience with conversion rate optimization, landing page testing, and funnel experimentation.
  • Strong written communication skills for explaining performance and tradeoffs to leadership.
  • Ability to set priorities and operate effectively on a small, fast-moving team.

Benefits

  • Remote, full-time position.
  • $140,000–$175,000 salary range, depending on experience.
  • Equity package.
  • Performance-based bonus.
  • Inclusive culture with reasonable accommodations throughout the hiring process.

Interested in this position?

Apply directly on the company website

Apply Now

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