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Marketing Manager - Mobile Top Up

1 month, 3 weeks ago
Latin America
Full-time
Senior
Digital Marketing Manager
Product Management
CRM Digital Marketing Email Marketing Social Media Marketing
Apply Now
IDT

IDT

IDT Corporation provides innovative communications and payment services, connecting families, friends, and businesses globally with pioneering technologies and solutions.

Diversified Telecommunication Services
1K-5K
Founded 1990
View All Jobs 11

Description

  • Manage marketing for the International Mobile Top Up portfolio of products.
  • Execute and measure CRM campaigns, including SMS notifications, emails, and in-app push messages.
  • Plan and implement programs that drive new customer acquisition, such as referral initiatives, community events, and social media campaigns.
  • Design and implement digital marketing campaigns for the International Mobile Top Up business in the USA, Canada, and other international markets.
  • Lead the creation of campaign creative elements with designers and agencies.
  • Analyze and monitor international mobile top-up performance data and propose action plans to grow the business.
  • Collaborate with product and sales teams to launch and market new or enhanced products.
  • Conduct customer surveys as needed to understand behavior, preferences, and competition.
  • Manage and track the marketing budget.
  • Develop presentations that communicate campaign results and business analysis.

Requirements

  • 5+ years of marketing experience in mobile top-up or money transfer services in the US and international markets.
  • B2C digital marketing experience.
  • Bachelor’s degree in Marketing or a related field.
  • Fluent bilingual English/Spanish skills.
  • Strong project management, organization, communication, and interpersonal skills.
  • Strong digital and creative marketing knowledge.
  • Ability to work under tight deadlines in a results-oriented environment.
  • 2+ years of prior experience in the money transfer or financial services industry, preferably in marketing or digital roles.
  • International experience is preferred.
  • Experience working for a mobile carrier is a plus.
  • The interview process will be conducted in English.
  • Applicants must be based in LATAM.

Benefits

  • Remote work opportunity.
  • B2B employment arrangement with gross compensation.
  • Competitive salary with annual performance reviews.
  • Long-term growth and stable employment perspective.
  • Hardware provided by the company.
  • Continuous learning and career growth opportunities.
  • Compensation for professional training, seminars, and conferences.
  • Referral program with rewards for bringing in talented candidates.
  • Company-supported English classes.

Interested in this position?

Apply directly on the company website

Apply Now

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