Head of Brand, DTC Health & Wellness

3 weeks ago
Full-time
Lead
Design and User Experience

Hyprwork

Hyprwork says it helps ecommerce businesses rapidly scale using advertorials and funnels. Its LinkedIn description says it is a multi-8-figure direct-to-consumer health e-commerce company focused on health, wellness, and performance products.

Online and Mail Order Retail
51-200
Founded 2020

Description

  • Own brand positioning, narrative, messaging architecture, and overall brand foundation across the portfolio.
  • Define and maintain brand voice, visual identity, tone, and brand guidelines as the company scales.
  • Provide directional leadership for the product experience, including digital product claims, UX/UI, physical product, and packaging.
  • Steer the social media presence and UGC strategy to ensure consistent and credible brand expression.
  • Partner with performance and creative teams so brand and direct response work together effectively.
  • Build claims responsibly and compliantly within a performance-driven environment.
  • Build, lead, and grow the brand team over time.
  • Track brand health and use customer perception to inform brand and product decisions.
  • Report directly to the CEO and own the strategic brand and product vision for newer brands in the portfolio.

Requirements

  • Senior experience leading brand or brand-and-product strategy for DTC consumer brands.
  • Experience in health and wellness, supplements, or other claims-led categories preferred.
  • Proven ability to build brand and product vision from the ground up, including positioning, messaging, identity, packaging, and social.
  • Strong understanding of claims-led marketing and how to build belief through claim and mechanism within compliance.
  • Comfort working in a performance and direct-response environment where brand is expected to support conversion.
  • Native or near-native English with strong editorial and aesthetic judgment for a US audience.
  • Ability to represent the brand to US media and external partners.
  • Track record of building and leading a team.
  • Experience in the 55-plus demographic, creator or influencer ecosystems, packaging and product marketing, or launching new brands from zero is preferred.

Benefits

  • Fully remote leadership role with direct visibility to the founders.
  • Monthly performance bonus tied to KPIs, in addition to base compensation.
  • Paid time off.
  • Wellness stipend.
  • Uncapped budget for growth and development, including conferences and courses.
  • Company-contributed global medical insurance.
  • Company-funded computer allowance after a tenure milestone.
  • Company-funded leadership offsite and in-country meetup allowance.
  • Birthday gift card.

Interested in this position?

Apply directly on the company website

Apply Now

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