Talent Network Social Media Brand Strategist

4 weeks, 1 day ago
Remote
Full-time
Senior
Marketing and Growth
Toptal

Toptal

Toptal is a curated talent marketplace connecting freelance software developers, designers, finance experts, product managers, and project managers with businesses globally. With a focus on top 3% talent in software engineering, design, and finance, To...

Construction & Engineering
5K-10K
Founded 2010
$4M raised

Description

  • Onboard creators, assess their performance, and identify growth opportunities across platforms.
  • Provide 1-to-1 coaching to improve content strategy, packaging, scripting, execution, and community building.
  • Set weekly goals and metrics that drive measurable audience and engagement growth.
  • Guide creators toward professional publishing standards and consistent audience development.
  • Support creators in monetization and activate brand partnership opportunities when appropriate.
  • Design, test, and refine coaching methodologies that can scale across a future agent team.
  • Turn learnings into playbooks, templates, training materials, and repeatable processes.
  • Partner with the Operations Director to improve creator success workflows and growth frameworks.
  • Collaborate with marketing, product, and partnerships teams on creator-facing initiatives.
  • Monitor platform trends, algorithm changes, and best practices to continuously update the approach.

Requirements

  • A bachelor’s degree is required.
  • Proven experience growing social media accounts on YouTube, Instagram, and/or TikTok.
  • Strong understanding of content strategy fundamentals, including ideation, hooks, titles, thumbnails, retention, conversion, and community building.
  • Ability to analyze performance data and translate insights into clear, actionable guidance.
  • Excellent written and verbal communication skills in English.
  • Experience in coaching, advising, or client-accountability roles.
  • Ability to break down creative work into structured frameworks and teachable steps.
  • Strong organizational discipline to manage around 10 creators weekly.
  • Availability to work in the Americas time zone.
  • Familiarity with creator monetization and brand partnerships is a plus.
  • Being a creator with 50k+ followers or subscribers on Instagram, YouTube, or TikTok is a plus.
  • Experience monetizing personal content through brand deals, affiliate marketing, platform payouts, or products/services is a plus.
  • Familiarity with paid social campaigns is a plus.

Benefits

  • Remote position.
  • Opportunity to join a new venture and help build a business unit from zero.
  • Work directly with the General Manager and Operations Director.
  • Chance to establish playbooks, training standards, and core frameworks for a new function.

Interested in this position?

Apply directly on the company website

Apply Now

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