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Lifecycle Marketing Manager

1 month ago
United States
Full-time
Senior
Email Marketing Manager
Marketing and Growth
CRM CSS Email Marketing HTML SQL
Apply Now
Edelman Financial Engines

Edelman Financial Engines

Edelman Financial Engines is America's top independent financial planning and investment advisory firm, serving 1.3 million households with $241 billion in assets. They offer investing, financial planning, wealth management, retirement planning, and pe...

Capital Markets
1K-5K
Founded 1986
View All Jobs 6

Description

  • Design and optimize end-to-end, multi-channel customer journeys across email, push, web, and in-app channels.
  • Develop responsive, ADA-compliant HTML and CSS emails using modular, scalable designs.
  • Lead testing of messaging, cadence, targeting, channels, audiences, and user experiences.
  • Report on campaign and testing performance, translating data into actionable insights.
  • Partner with Customer Insights, Product Marketing, Product and Technology, Brand, and Creative teams to improve lifecycle marketing performance and practices.
  • Develop and deliver lifecycle marketing programs aligned with growth KPIs.
  • Integrate insights and performance data to continuously improve engagement and business outcomes.

Requirements

  • 5–7+ years of experience in lifecycle marketing, CRM, client marketing, or growth marketing.
  • Proven track record of delivering measurable lifecycle marketing outcomes in a data-driven performance marketing environment.
  • Hands-on experience with Salesforce Marketing Cloud and Adobe CDP, including journey orchestration, segmentation, and audience automation.
  • Practical SQL knowledge for data management, query development, data extensions, segmentation logic, and automation workflows.
  • Experience integrating CRM, web, and product data to support personalized marketing.
  • Experience working with Customer Data Platforms and Salesforce CloudPages.
  • Proficiency with AMPscript, HTML, CSS, marketing automation, and lifecycle journey execution.
  • Ability to analyze performance metrics and translate data into actionable insights tied to business goals.
  • Cross-functional leadership experience with Product, Analytics, Sales, and Digital teams.
  • Strong attention to detail, quality assurance, collaboration, and problem-solving skills.

Benefits

  • Expected national base salary of $84,200–$112,300 USD.
  • Eligibility for discretionary bonus compensation.
  • Health, dental, and other wellness plans.
  • 401(k) contributions.
  • Equal opportunity employer with reasonable accommodations available throughout the hiring process.

Interested in this position?

Apply directly on the company website

Apply Now

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