Lifecycle Marketing Manager

8 hours, 46 minutes ago
Full-time
Senior
Marketing and Growth
Edelman Financial Engines

Edelman Financial Engines

Edelman Financial Engines is America's top independent financial planning and investment advisory firm, serving 1.3 million households with $241 billion in assets. They offer investing, financial planning, wealth management, retirement planning, and pe...

Capital Markets
1K-5K
Founded 1986

Description

  • Design and optimize end-to-end, multi-channel customer journeys across email, push, web, and in-app channels.
  • Develop responsive, ADA-compliant HTML and CSS emails using modular, scalable designs.
  • Lead testing of messaging, cadence, targeting, channels, audiences, and user experiences.
  • Report on campaign and testing performance, translating data into actionable insights.
  • Partner with Customer Insights, Product Marketing, Product and Technology, Brand, and Creative teams to improve lifecycle marketing performance and practices.
  • Develop and deliver lifecycle marketing programs aligned with growth KPIs.
  • Integrate insights and performance data to continuously improve engagement and business outcomes.

Requirements

  • 5–7+ years of experience in lifecycle marketing, CRM, client marketing, or growth marketing.
  • Proven track record of delivering measurable lifecycle marketing outcomes in a data-driven performance marketing environment.
  • Hands-on experience with Salesforce Marketing Cloud and Adobe CDP, including journey orchestration, segmentation, and audience automation.
  • Practical SQL knowledge for data management, query development, data extensions, segmentation logic, and automation workflows.
  • Experience integrating CRM, web, and product data to support personalized marketing.
  • Experience working with Customer Data Platforms and Salesforce CloudPages.
  • Proficiency with AMPscript, HTML, CSS, marketing automation, and lifecycle journey execution.
  • Ability to analyze performance metrics and translate data into actionable insights tied to business goals.
  • Cross-functional leadership experience with Product, Analytics, Sales, and Digital teams.
  • Strong attention to detail, quality assurance, collaboration, and problem-solving skills.

Benefits

  • Expected national base salary of $84,200–$112,300 USD.
  • Eligibility for discretionary bonus compensation.
  • Health, dental, and other wellness plans.
  • 401(k) contributions.
  • Equal opportunity employer with reasonable accommodations available throughout the hiring process.

Interested in this position?

Apply directly on the company website

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