Director, SEO & AEO

2 months, 1 week ago
Full-time
Lead
Product Management
Houzz

Houzz

Houzz is an online platform that offers a vast collection of home design inspiration, including millions of interior design photos and professional resources, to assist homeowners and design enthusiasts in remodeling and decorating their spaces.

Specialty Retail
1K-5K
Founded 2009
$614M raised

Description

  • Own the SEO and AEO strategy across 14 global sites and multiple business verticals.
  • Lead SEO strategy for Houzz Pro, including product optimization and content marketing.
  • Drive SEO and AEO strategy for consumer-facing areas such as the Professional Directory, Photo inspiration, Forums & Discussions, and Editorial Magazine.
  • Develop and execute a white-hat AEO/GEO program using content marketing, reputation management, digital PR, and product marketing partnerships.
  • Manage offsite SEO efforts to position Houzz as a best-in-class SaaS product in partnership with the global PR team.
  • Serve as the SEO product manager for customer-facing changes across both B2B and consumer pages, owning project execution end to end.
  • Manage SEO engineering sprints and partner with product managers on SEO/AEO initiatives across other page types.
  • Identify site structure, on-page optimization, and keyword tracking opportunities to improve performance.
  • Conduct keyword research and competitor research to inform strategy.
  • Monitor rankings, traffic, and conversion performance, report results to leadership, and mentor the team on SEO/AEO best practices.

Requirements

  • 10+ years of in-house SEO experience, including 5+ years in team leadership.
  • 5+ years of SEO product management experience working with engineers in an agile environment.
  • 5+ years of SEO experience on a large multi-million-URL site.
  • 5+ years of experience with B2B SaaS or content marketing SEO.
  • Experience creating SEO performance forecasts.
  • Deep knowledge of SEO best practices, including on-page and off-page ranking signals.
  • Experience working with C-level leadership.
  • Ability to write and edit user-focused SEO copy and articles.
  • Strong analytical ability.
  • Proficiency in Excel or Google Sheets.
  • Experience running an AEO/GEO program (preferred).
  • Experience with link building and offsite SEO (preferred).
  • Bachelor's degree or equivalent experience not specified in the posting.

Benefits

  • Annual starting salary range of $175,000 to $200,000.
  • Potential equity award, depending on the role.
  • Flexible Paid Time Off (PTO).
  • Home internet stipend.
  • Medical, dental, and vision benefits.
  • Maternity/paternity leave program.
  • Employee Assistance Program (EAP).
  • Professional Development Reimbursement Program.
  • 401(k) retirement savings plans with Pre-Tax and Roth options.
  • Flexible Spending Accounts (FSA) for medical and dependent care.
  • Health Savings Account (HSA) with company contribution.
  • Healthy at Houzz wellness program.

Interested in this position?

Apply directly on the company website

Apply Now

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