Principal Integrated Marketer

7 hours, 51 minutes ago
Full-time
Senior
Project and Program Management
Homeward

Homeward

Homeward is a modern home finance company revolutionizing real estate transactions by allowing buyers to purchase a new home before selling their old one, offering flexibility, convenience, and savings in the process.

Real Estate
251-1K
Founded 2018
$501M raised

Description

  • Partner with the CEO, Chief Growth Officer, and Chief Sales Officer to turn business priorities into marketing strategy.
  • Lead demand generation and integrated marketing efforts across the company.
  • Define KPIs and report marketing results to the executive team.
  • Build a trusted presence across organic and paid social, brokerage networks, industry events, and other agent channels.
  • Create and manage a multi-format content engine, including editorial, video, visual assets, thought leadership, testimonials, and webinars.
  • Test new growth marketing programs such as agent ambassador initiatives and targeted paid campaigns.
  • Leverage employees, contractors, and tools to build a small but effective growth marketing team.
  • Balance strategic planning with hands-on execution and drive initiatives from concept through completion.
  • Build cross-functional partnerships with executive leadership, Sales, and Product Management.

Requirements

  • 7+ years of marketing experience.
  • Experience as a well-rounded marketing generalist across integrated channels such as content, organic and paid social, influencer/community networks, email, event marketing, and PR.
  • Strong ability to define, set, and report on full-funnel KPIs.
  • High creative and editorial standards, with experience managing content marketers and visual designers.
  • Startup experience and a scrappy, self-starter mindset are required.
  • Excellent communication, organizational, and project management skills.
  • Experience in real estate or financial products is a plus.
  • Interest in deeply understanding real estate agents and how to earn trust for a complex financial product if you do not have direct industry experience.

Benefits

  • Competitive base salary.
  • Annual performance bonus eligibility.
  • Meaningful equity grant with stock options.
  • Comprehensive medical, dental, vision, and life insurance with company contributions toward premiums.
  • 20 days of paid vacation, 5 sick days, 12 company holidays, and 2 floating holidays.
  • Up to 13 weeks of paid parental leave.
  • 401(k) with employer match.
  • Remote-first work environment.

Interested in this position?

Apply directly on the company website

Apply Now

Similar Roles

Senior Manager, Demand Generation - Sharegate

ShareGate 1-10 Internet Software & Services

ShareGate, a Workleap Technologies company, is hiring a Senior Manager, Demand Generation to lead customer acquisition and build a scalable engine that drives pipeline and revenue growth for its Microsoft 365 migration and governance platform.

Content Marketing Cybersecurity SEO
8 hours, 6 minutes ago

Practice Marketing Partner

Vitana website v1022 11-50 Health Care Providers & Services

Vitana is hiring a Practice Marketing Partner to serve as the marketing liaison for partner practices, coordinating local growth marketing efforts and keeping brand execution aligned across multiple locations.

ClickUp Copywriting
1 day, 8 hours ago

Field Marketing Manager- East (Remote)

Myriad360 51-250 Internet Software & Services

Myriad360 is hiring a Field Marketing Manager to lead regional field marketing programs across the Eastern United States and support national initiatives that drive engagement, partner alignment, and revenue growth.

Digital Marketing HubSpot Salesforce Trello
2 days, 7 hours ago

Demand Generation Manager - 4 Day Week + Remote

Laminar Projects 51-250 Construction & Engineering

Shape.Construction is hiring a demand generation lead to build and own the inbound funnel for its construction software business, with success measured by qualified demos booked for sales.

CRM Facebook Ads Google Ads HubSpot LinkedIn Ads SEO
2 days, 7 hours ago

You're on a roll! Sign up now to keep applying.

Sign Up

Already have an account? Log in

Used by 14,729+ remote workers