Social Media Strategist

2 hours, 7 minutes ago
Part-time
Senior
Project and Program Management
Hire Digital

Hire Digital

Hire Digital connects businesses with top freelance talent in digital marketing, software development, and design, offering scalable solutions for digital growth and success.

Internet Software & Services
51-250
Founded 2015

Description

  • Build and launch Instagram and TikTok profiles from zero, including positioning, tone of voice, content pillars, visual direction, and channel strategy.
  • Develop and execute an organic growth strategy focused on reach, engagement, follower growth, and long-term audience development.
  • Create viral campaign concepts, social-first stories, and repeatable content formats that establish a distinctive online personality.
  • Manage the full content lifecycle, including research, ideation, scripting, content calendars, production coordination, approvals, publishing, and optimization.
  • Use platform analytics and audience insights, including watch time, retention, and engagement data, to improve creative decisions and performance.
  • Manage day-to-day community engagement and coordinate with the founder and creative partners.

Requirements

  • Proven experience launching and organically growing Instagram and TikTok accounts from an early or zero-follower stage.
  • A strong portfolio of high-performing, viral, or culturally relevant social content with measurable growth results.
  • Deep understanding of Instagram and TikTok algorithms, audience behavior, retention, discoverability, engagement, and organic growth mechanics.
  • Strong creative strategy and social-first storytelling skills with the ability to turn a personality into repeatable content.
  • Hands-on experience managing social media end to end, from strategy and content development through production, publishing, analytics, and community management.
  • Strong project management and collaboration skills, with the ability to work closely with the founder and creative production partners.
  • Ability to work PST hours.
  • Experience working with creator-led brands, founders, entertainment properties, personality-driven accounts, legal brands, or character-led content is preferred.

Interested in this position?

Apply directly on the company website

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