Marketing Manager - International Social Strategist

4 hours, 51 minutes ago
Full-time
Mid Level
Marketing and Growth

GoDaddy

GoDaddy is a technology company in the Technology, Information and Internet industry. It describes itself as the world’s largest web services platform and a provider of tools for domains, websites, marketing, email, security, and online business services.

Technology, Information and Internet
5001-10000
Founded 1997

Description

  • Bring Indian and international cultural, platform, creator, and audience insights into brand planning and social strategy.
  • Own the monthly organic-to-paid batch testing process, including asset selection, hypothesis development, intake briefs, and cross-functional recommendations.
  • Manage measurement and reporting for paid amplification, distinguishing organic from amplified performance and identifying measurable content lift.
  • Lead paid amplification for creator and user-generated content across India and international social handles.
  • Plan and evaluate amplification strategies against reach, audience growth, conversion, and return-on-ad-spend objectives.
  • Translate social performance data into recommendations for hooks, storytelling, creators, formats, targeting, and calls to action.
  • Partner with Paid Media, Talent, GTM, and regional agency teams on social decisions and campaigns.

Requirements

  • Strong creative analytics skills and the ability to connect performance outcomes to specific content decisions.
  • Understanding of engagement, reach, profile visits, conversion objectives, and alignment with business goals.
  • Working knowledge of measurement design, including control groups, matched baselines, and experiment design.
  • Deep knowledge of India’s social and cultural landscape across Instagram Reels, YouTube Shorts, and Facebook.
  • Professional fluency in English and Hindi, including the ability to write and review culturally relevant Hinglish copy.
  • Hands-on experience building paid social campaigns, structuring audiences, optimizing campaigns, and managing performance.
  • Experience translating digital products such as website builders, AI tools, hosting, domains, and email services into entrepreneur-focused content.
  • Experience with go-to-market or brand strategy, influencer and creator campaigns, or product-led content is preferred.
  • Experience with AI data-analysis tools such as Claude Code or Copilot, including RAG, agentic workflows, or graph engineering, is preferred.
  • Familiarity with incrementality testing, geo-holdouts, matched-market design, and brand-lift measurement is preferred.

Benefits

  • Remote position based in India, with occasional office visits for team events or meetings.
  • Paid time off and retirement savings benefits, which may include pension schemes.
  • Bonus or incentive eligibility and equity grants.
  • Employee stock purchase plan participation.
  • Competitive health benefits.
  • Family-friendly benefits, including parental leave.
  • Employee Resource Groups and diversity, equity, inclusion, and belonging initiatives.

Interested in this position?

Apply directly on the company website

Apply Now

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