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Growth Lead & Product Launch Owner (Consumer AI)

2 weeks ago
United States
Contract
Lead
Growth Marketing Manager
Marketing and Growth
Facebook Ads Google Ads Influencer Marketing TikTok
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Hire Digital

Hire Digital

Hire Digital connects businesses with top freelance talent in digital marketing, software development, and design, offering scalable solutions for digital growth and success.

Internet Software & Services
51-250
Founded 2015
View All Jobs 21

Description

  • Build and execute the US go-to-market strategy for a new consumer AI product.
  • Identify target customer segments, early adopters, and the fastest paths to initial traction.
  • Own launch planning across Product Hunt, creator communities, AI forums, and the ChatGPT ecosystem.
  • Translate product capabilities into clear messaging for mainstream US consumers.
  • Create low-cost, scrappy acquisition opportunities to generate launch momentum.
  • Own the growth roadmap across acquisition, activation, and retention.
  • Build and optimize the channel mix across paid, organic, influencer, creator, referral, and partnership channels.
  • Launch and scale campaigns across Meta, Google, TikTok, Reddit, YouTube, and emerging platforms.
  • Build influencer and creator partnerships to drive awareness and user growth.
  • Test creatives, landing pages, offers, pricing, and messaging to improve conversion rates.
  • Partner with product teams to improve onboarding, activation, and first-session experience.
  • Optimize the user journey from click to signup, active user, and paid conversion.
  • Manage growth metrics including CAC, ROAS, CPA, and LTV.
  • Build dashboards, weekly reporting, and actionable experiments based on funnel and user behavior data.

Requirements

  • Proven experience launching or scaling a 0→1 B2C, consumer, or self-serve digital product.
  • Strong track record of driving measurable user growth, revenue, or activation results.
  • Hands-on experience with paid acquisition, organic growth, and channel testing.
  • Experience owning or supporting product launches and bringing new products to market.
  • Comfort working independently in lean teams with high ownership.
  • Strong analytical mindset with the ability to make fast, data-driven decisions.
  • Startup, app growth, AI, or SaaS experience is highly preferred.
  • Employment type is full-time with an initial 3-month contract and potential for extension or conversion.

Interested in this position?

Apply directly on the company website

Apply Now

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