Senior Vice President, Integrated Marketing

2 weeks, 6 days ago
Full-time
Lead
Project and Program Management
Highwire PR

Highwire PR

Highwire PR specializes in providing expert strategic communications and digital marketing services aimed at enhancing brand visibility and delivering impactful storytelling for clients in technology, safety, and health sectors.

Media
51-250
Founded 2008

Description

  • Lead the growth and performance of integrated marketing programs across priority client accounts.
  • Build, scale, and oversee the integrated marketing function, including offerings, best practices, capabilities, and team development.
  • Partner with the EVP, Integrated Solutions to productize integrated solutions and create scalable offerings.
  • Establish operational frameworks, processes, and tools for collaboration, resource allocation, and delivery.
  • Partner with project management leadership to improve planning, execution, and workflow.
  • Drive new business growth through opportunity identification, pitch support, and solution development.
  • Serve as a senior strategic advisor to clients on brand, communications, product marketing, and business objectives.
  • Lead cross-functional collaboration across strategy, creative, insights, analytics, PR, social, paid, influencer, and account teams.
  • Translate audience insights, research, cultural trends, and business objectives into strategies, campaigns, and communications programs.
  • Own operational performance, profitability, measurement, KPIs, OKRs, and reporting for integrated initiatives.
  • Recruit, mentor, and develop talent across Integrated Marketing and Project Management.
  • Identify emerging channels, technologies, and marketing trends to evolve integrated marketing capabilities.
  • Develop case studies, awards submissions, thought leadership, and agency marketing materials.

Requirements

  • 12+ years of experience in integrated marketing, brand strategy, communications, or marketing leadership.
  • Significant experience in a mid-sized or large agency environment.
  • Proven experience leading integrated marketing functions or practice areas within an agency.
  • Experience building capabilities, scaling teams, developing offerings, and establishing operating models.
  • Experience supporting enterprise, B2B, technology, or high-growth brands.
  • Strong track record of growing client relationships, expanding accounts, and advising senior executives and marketing leaders.
  • Deep expertise across brand strategy, creative, paid media, social, influencer, content, analytics, and communications.
  • Experience leading cross-functional teams and delivering complex, multi-channel campaigns with measurable outcomes.
  • Ability to build scalable processes, improve operational efficiency, manage budgets, and drive profitable growth.
  • Exceptional executive presence, communication skills, and ability to influence senior stakeholders.
  • Experience developing award-winning campaigns, thought leadership, and agency marketing materials.
  • Location eligibility: candidates must reside in an approved remote state or be within commuting distance of New York, NY or San Francisco, CA for hybrid work.

Benefits

  • Salary range of $175,000 to $225,000.
  • Competitive salary with merit-based growth opportunities.
  • Flexible hybrid or remote work options, depending on location.
  • Generous vacation policy, including extended summer and winter breaks.
  • Early log-off on Fridays through the Empower Hours program.
  • 401(k) plan with employer matching.
  • Comprehensive medical, dental, and vision coverage, plus FSA options.
  • Paid parental leave benefits.
  • Commuter benefits.
  • Annual Growth Mindset stipend for books, events, or learning experiences.
  • Monthly technology reimbursement.
  • Wellness benefits for mental and physical health.
  • Mentorship and ongoing professional development opportunities.
  • Employee referral and new business referral bonuses.
  • Dog-friendly office environment.

Interested in this position?

Apply directly on the company website

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