Staff Product Manager - Email Marketing

1 week, 6 days ago
Full-time
Lead
Product Management
HighLevel

HighLevel

HighLevel provides an all-in-one sales and marketing platform that agencies can white label and resell, offering tools and resources designed to help businesses consolidate their marketing efforts and achieve their growth objectives.

Internet Software & Services
251-1K
Founded 2018
$60M raised

Description

  • Own the end-to-end Email Builder experience, including editors, reusable components, responsive templates, and collaborative editing.
  • Build AI-native email creation tools that generate complete layouts from natural language prompts.
  • Lead the development of prompt-to-layout generation for non-technical marketers.
  • Deliver multivariate testing capabilities for subject lines, body copy, layout, and CTAs.
  • Define the multi-year vision and execution strategy for Email AI.
  • Build Sequence AI for automated lifecycle journeys such as onboarding, nurture, cart recovery, upsells, and re-engagement.
  • Partner with AI teams on workflow creation, predictive recommendations, and autonomous campaign generation.
  • Own campaign scheduling, send-time optimization, sequencing, trigger logic, and personalization workflows.
  • Build reporting and analytics dashboards for engagement, conversion, revenue attribution, and ROI.
  • Own subscriber preferences, consent management, and compliance-oriented preference centers.
  • Set a 12–18 month roadmap and drive product execution across Engineering, Design, AI, Customer Success, and GTM teams.
  • Conduct customer discovery, competitive analysis, usability research, and write outcome-focused PRDs.

Requirements

  • 8+ years of product management experience.
  • Background in SaaS product management, email marketing tools, WYSIWYG builders, or marketing automation platforms.
  • Proven success building intuitive, high-adoption end-user tools such as editors, drag-and-drop builders, or visual canvas tools.
  • Hands-on experience with AI/ML integrations, including generative text/image tools, prompt engineering workflows, or predictive optimization engines.
  • Strong product craft with experience writing PRDs, mapping user journeys, conducting customer research, and simplifying complex capabilities into clear UX.
  • Data-fluent mindset with experience defining product instrumentation, running A/B tests, and tracking funnel conversion metrics.
  • Strong stakeholder management and communication skills across Engineering, Design, Product, and GTM teams.
  • Experience with marketing automation workflows, drip campaigns, or lifecycle marketing tools is preferred.
  • Background in dynamic content generation, templating systems, or visual design software is preferred.
  • Experience designing features for international audiences, including localization and multi-language support, is preferred.

Benefits

  • Remote-first global work environment.
  • Opportunity to build products used by more than 1 million businesses worldwide.
  • Equal Opportunity Employer status.
  • Privacy policy review provided before applying.

Interested in this position?

Apply directly on the company website

Apply Now

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