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Sr. Product Manager - RCS & Rich Messaging

2 weeks, 5 days ago
India
Full-time
Senior
Product Manager
Data Science and Analytics
Microservices SQL
Apply Now
HighLevel

HighLevel

HighLevel provides an all-in-one sales and marketing platform that agencies can white label and resell, offering tools and resources designed to help businesses consolidate their marketing efforts and achieve their growth objectives.

Internet Software & Services
251-1K
Founded 2018
$60M raised
View All Jobs 84

Description

  • Own the end-to-end RCS roadmap, including sender registration, verification, rich messaging, fallback orchestration, analytics, market expansion, and pricing.
  • Define the adoption strategy for RCS across the customer base, including segmentation, activation triggers, and migration from SMS/MMS.
  • Track changes in the RCS ecosystem and translate carrier, platform, and regional developments into roadmap decisions.
  • Determine where RCS should replace or complement SMS, MMS, and other messaging channels, and encode that into product defaults and guidance.
  • Own the market expansion plan for RCS by assessing carrier readiness, device penetration, regulatory requirements, and commercial viability.
  • Define launch criteria and phased rollout plans for new regions, including provider selection, pricing localization, and compliance requirements.
  • Improve the sender/agent registration and brand verification experience to reduce onboarding friction and time to first message.
  • Partner with Compliance and external providers on messaging policy, content requirements, opt-in/opt-out standards, and verification workflows.
  • Define rich messaging composition and campaign experiences for cards, carousels, suggested replies, actions, and media messaging.
  • Own pricing, packaging, business cases, success metrics, and post-launch iteration for the RCS channel.

Requirements

  • 7+ years of Product Management experience in SaaS, CPaaS, telecom, platform, or related technology environments.
  • Proven experience shipping and scaling customer-facing products from concept to launch.
  • Strong understanding of messaging channels and their economics, including SMS/MMS at minimum.
  • Experience with pricing, packaging, monetization, or usage-based business models.
  • Experience working with external partner ecosystems such as carriers, aggregators, or platform providers.
  • Experience launching or expanding products into new markets or regions.
  • Strong analytical skills with SQL, BI tools, dashboards, or product analytics platforms.
  • Ability to balance customer needs, technical constraints, compliance requirements, and business objectives.
  • Excellent written and verbal communication skills.
  • Strong ownership mindset and comfort operating in fast-paced, highly collaborative environments.
  • Direct experience with RCS Business Messaging, agent registration, or rich messaging products (preferred).
  • Knowledge of A2P messaging compliance, sender registration frameworks such as 10DLC, and deliverability management (preferred).
  • Familiarity with messaging aggregators and multi-provider routing architectures (preferred).
  • Experience with international messaging markets and global provider negotiations (preferred).
  • Experience with usage-based billing systems, margin analysis, and revenue growth initiatives (preferred).
  • Strong technical fluency around APIs, webhooks, event-driven systems, and platform architectures (preferred).
  • Experience operating in remote, globally distributed teams (preferred).
  • Prior experience in high-growth B2B SaaS companies serving SMBs, agencies, or enterprise customers (preferred).

Benefits

  • Remote-first, globally distributed work environment.
  • Opportunity to work at a well-funded and profitable company.
  • Fast-moving product culture that ships in weeks rather than quarters.
  • Strong focus on well-being and supporting employees.
  • Opportunity to build impactful products in a scaling B2B SaaS business.

Interested in this position?

Apply directly on the company website

Apply Now

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