Sr. Director, Product Design

2 days, 9 hours ago
Full-time
Lead
Product Management
HighLevel

HighLevel

HighLevel provides an all-in-one sales and marketing platform that agencies can white label and resell, offering tools and resources designed to help businesses consolidate their marketing efforts and achieve their growth objectives.

Internet Software & Services
251-1K
Founded 2018
$60M raised

Description

  • Define and communicate the design vision for a large, integrated product portfolio.
  • Translate company and product strategy into customer journeys, design priorities, and measurable outcomes.
  • Lead the evolution and adoption of HighLevel's bespoke design system across product teams.
  • Raise the quality bar for visual craft, interaction design, information architecture, and end-to-end usability.
  • Lead design across multiple product lines to create a coherent platform experience.
  • Partner with Product and Engineering leaders to shape roadmaps, tradeoffs, and sequencing based on customer value and business impact.
  • Build, coach, retain, and performance-manage a high-performing design organization of managers and individual contributors.
  • Use research, analytics, experimentation, and customer feedback to improve activation, adoption, conversion, retention, expansion, and ROI.
  • Shape AI and automation experiences so they are useful, trustworthy, and easy for customers to adopt.
  • Build trusted cross-functional and executive-level relationships across Product, Engineering, Data, Marketing, Sales, Support, and Customer Success.

Requirements

  • 10+ years of experience in product design, UX, or related product experience disciplines, including 5+ years leading design teams.
  • Proven experience leading design across large, complex B2B SaaS, platform, or multi-product ecosystems.
  • Superb visual craft skills and strong interaction and product design instincts.
  • Demonstrated experience building, evolving, or accelerating adoption of a design system across multiple product teams.
  • Demonstrated ability to lead senior individual contributors and design managers across multiple teams or product areas.
  • Strong portfolio showing product strategy, systems thinking, design craft, measurable customer impact, and business outcomes.
  • Deep experience with complex workflows, information architecture, interaction design, design systems, research, and experimentation.
  • Proven ability to hire excellent designers, elevate existing talent, and performance manage team members who need support.
  • Strong product and business acumen, including fluency with activation, adoption, conversion, retention, expansion, churn, LTV, and customer ROI.
  • Experience partnering with Product, Engineering, and Data leadership on strategy, priorities, roadmaps, and success measures.
  • Strong executive communication, storytelling, and stakeholder management skills.
  • Comfort operating in fast-paced, ambiguous environments with distributed teams and high ownership expectations.
  • Experience designing for agency platforms, CRM tools, martech, sales automation, lead generation, commerce, payments, or SMB software is preferred.
  • Experience with product-led growth, lifecycle design, monetization, onboarding, activation, or retention systems is preferred.
  • Experience shaping AI-powered product experiences, automation workflows, or intelligent assistants is preferred.
  • Experience leading design through rapid scale, design-system maturation, platform consolidation, or major product transformation is preferred.
  • Familiarity with experimentation frameworks, growth metrics, customer analytics, and mixed-method research practices is preferred.
  • Experience designing marketplace, community, course, client-portal, commerce, payments, billing, document, or integration experiences is preferred.

Benefits

  • Competitive compensation with a salary range of $246,000 to $312,000 annually.
  • Bonus pay included in total compensation.
  • Remote-first work environment.
  • Flexible work arrangement.
  • Opportunity to work on high-impact product experiences used by millions of businesses.
  • Opportunity to lead and scale a growing product design organization.
  • Opportunity to shape AI-powered workflows and platform experiences.
  • Equal Opportunity Employer status with standard compliance protections.

Interested in this position?

Apply directly on the company website

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