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VP of Marketing

2 months, 1 week ago
United States
Full-time
Executive
Head of Marketing
Marketing and Growth
Email Marketing HubSpot LinkedIn Ads
Apply Now
Hi Auto

Hi Auto

Hi Auto specializes in conversational AI platforms for Quick Service Restaurants (QSRs) Drive Thru. Their Voice AI system greets guests, takes orders, recommends products, and enhances the overall drive-thru experience. By leveraging a hybrid approach ...

Internet Software & Services
11-50
Founded 2019
$4M raised
View All Jobs 3

Description

  • Own the full marketing function and partner directly with the CEO and VP Sales on corporate acquisition and franchisee deployment motions.
  • Define and refine positioning, competitive differentiation, and customer-centric messaging across both go-to-market motions.
  • Own buyer personas, competitive intelligence, and win/loss analysis.
  • Create or direct enterprise whitepapers, case studies, ROI tools, and pilot overviews that support the sales cycle.
  • Build and execute named-account ABM programs across LinkedIn, email, and display for targeted QSR brands.
  • Own buying committee mapping and coordinate outreach with the VP Sales.
  • Own the full lifecycle of QSR industry events, including outreach, booth experience, lead capture, and post-event follow-up.
  • Execute executive dinners and briefings at conferences and secure speaking slots at franchisee conventions.
  • Scale PR across QSR trade press and tech publications and build CEO thought leadership on LinkedIn.
  • Lead marketing operations, including HubSpot cleanup, tiered segmentation, and end-to-end marketing automation.
  • Collaborate with the VP Sales on shared pipeline definitions, data quality, and forecast accuracy.
  • Use AI-assisted processes to improve content production, data enrichment, campaign optimization, and competitive research.

Requirements

  • 8+ years of B2B marketing experience.
  • At least 3 years in a senior leadership role, ideally in a startup or scale-up environment.
  • Strong product marketing foundation, including positioning, competitive intelligence, sales enablement, and win/loss analysis.
  • Hands-on ABM experience targeting a finite list of named accounts.
  • Proficiency with LinkedIn Ads and intent data tools.
  • Experience owning field marketing and event cycles end-to-end, including ROI measurement.
  • Experience building or scaling a PR and thought leadership program in a vertical market.
  • Proficiency in HubSpot.
  • Active use of AI tools to create content, automate workflows, and scale output.
  • QSR, restaurant tech, or adjacent vertical experience preferred; franchise or channel marketing experience is a strong plus.

Interested in this position?

Apply directly on the company website

Apply Now

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