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Lead Generation Specialist

4 hours, 29 minutes ago
Anywhere
Full-time
Mid Level
Lead Generation Specialist
Sales and Business Development
Copywriting CRM Digital Marketing Social Media Marketing
Apply Now
Havenpark Communities

Havenpark Communities

Havenpark Communities focuses on creating welcoming residential communities that enhance the living experience for its residents.

Real Estate
201-500
Founded 2015
View All Jobs 5

Description

  • Generate 500+ new leads per month across assigned communities through digital marketing, online listings, and prospecting.
  • Post and update listings daily on Facebook Marketplace and assigned ILS platforms.
  • Develop community-specific marketing campaigns based on inventory, pricing, promotions, and local market conditions.
  • Source and prepare current home photos, edit images, and write accurate, engaging listing copy.
  • Monitor listing and campaign performance and refine messaging, listings, and channels to improve results.
  • Respond promptly to inbound inquiries, answer prospect questions, and follow up with unscheduled leads.
  • Collect prospect contact information and convert approximately 50% of generated leads into scheduled showing appointments.
  • Provide organized appointment handoffs and prospect context to Sales & Leasing Agents.
  • Track lead sources, response times, appointments, outcomes, and pipeline activity in CRM or lead management systems.
  • Report on marketing performance, pipeline health, and appointment conversion, adjusting underperforming efforts.

Requirements

  • Demonstrated success generating leads through digital marketing, online listings, prospecting, or similar efforts.
  • Experience in digital marketing, lead generation, business development, inside sales, or a related role.
  • Proven ability to create and execute marketing initiatives that produce measurable lead volume.
  • Working knowledge of Facebook Marketplace and online listing service (ILS) platforms.
  • Ability to edit photos and write engaging, accurate listing copy.
  • Strong written and verbal communication skills, with prompt and professional prospect engagement.
  • Ability to collect contact information and convert prospects into scheduled appointments.
  • Highly organized, with the ability to manage listings and lead flow across multiple communities.
  • Ability to work independently while coordinating closely with community teams and Sales & Leasing Agents.
  • Experience with CRM or lead management tools preferred; manufactured housing or real estate experience is a plus.

Benefits

  • Competitive salary.
  • Comprehensive health benefits.
  • Generous paid time off.
  • Paid holidays.
  • 401(k) with a 6% company match.
  • Opportunities for learning, development, and skill-building.
  • On-site, remote, or hybrid work arrangements depending on community needs and lead volume.

Interested in this position?

Apply directly on the company website

Apply Now

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