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Senior Demand Generation Manager

1 hour, 13 minutes ago
United States
Full-time
Senior
Lead Generation Specialist
Sales and Business Development
Apply Now
Clients Blackbox

Clients Blackbox

Clients Blackbox is a direct response marketing company specializing in helping financial advisors and insurance agents sell fixed indexed annuities (FIAs) to get more clients online. Their strategy targets individuals aged 55-75 for retirement plannin...

Professional Services
1-10
Founded 2021
View All Jobs 44

Description

  • Own a portfolio of client accounts as the primary strategic contact.
  • Lead bi-weekly client calls on performance, testing priorities, strategy, and next steps.
  • Prepare and send performance reports at least 24 hours before scheduled client calls.
  • Build, launch, and optimize Meta lead-generation and appointment-booking campaigns.
  • Manage campaign budgets, audiences, bidding, account structure, and creative testing.
  • Monitor daily acquisition performance and diagnose underperforming campaigns.
  • Develop and execute testing strategies across audiences, offers, messaging, creative, and campaign variables.
  • Write direct-response ad copy and video sales letter scripts, including hooks, angles, offers, and messaging variations.
  • Collaborate with video editors and provide creative direction informed by performance data.
  • Set up and troubleshoot tracking, Meta pixels, conversion events, Calendly integrations, Zapier automations, and lead-routing workflows.

Requirements

  • 5+ years of hands-on paid media experience with substantial Meta advertising responsibility.
  • Experience managing multiple client accounts and leading client-facing strategy discussions.
  • Proven ability to manage campaigns against defined performance targets while supporting client retention.
  • Strong direct-response copywriting skills for ads and video scripts.
  • Experience developing and testing creative concepts, hooks, angles, and messaging.
  • Experience with conversion tracking, pixels, and basic marketing automation.
  • Strong communication, organization, analytical, and problem-solving skills.
  • Experience with financial services marketing, particularly RIA or compliance-sensitive advertising (preferred).
  • Experience with lead-generation, appointment-setting, video sales letter, high-ticket, or considered-purchase funnels (preferred).
  • For upper-range compensation ($115K+), demonstrated measurable creative-driven improvements in campaign performance, lead quality, conversion rates, and booked appointments.

Benefits

  • Paid time off, including vacation, sick time, and public holidays.
  • Training and development opportunities.
  • Work-from-home arrangement.
  • Flexible schedule.
  • Performance bonus.

Interested in this position?

Apply directly on the company website

Apply Now

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