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Director, GTM Program Management & Analytics

17 minutes ago
United States
Full-time
Executive
Data Analyst
Data Science and Analytics
Digital Marketing Python SQL
Apply Now
Hasbro

Hasbro

Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to creating the world's best play and entertainment experiences. They offer a wide range of products and services including toys, games, consumer products, television, movies, di...

Consumer Goods
5K-10K
Founded 1923
$27M raised
View All Jobs 22

Description

  • Own launch planning and execution end-to-end, from early planning through post-launch review.
  • Maintain a single coordinated launch plan across Studio, Commercial, WPN, Marketing, and Analytics.
  • Build repeatable launch programs and in-store activations that drive consistent retail outcomes.
  • Produce and manage a centralized GTM enablement toolkit, including playbooks, readiness checklists, and FAQs.
  • Run the launch cadence, including readiness reviews, executive updates, and post-launch retrospectives.
  • Define and own launch performance measurement across traffic, event participation, sell-through, and revenue.
  • Build reporting infrastructure and dashboards to track project and program health.
  • Translate performance data into execution changes and prioritization decisions.
  • Coordinate trade and channel initiatives such as promotions, toolkits, in-store activation, and retailer enablement.
  • Align website and digital touchpoints with launch plans to support player participation paths.

Requirements

  • Senior leadership experience owning go-to-market or launch program management for retail or combined physical/digital products.
  • Demonstrated ability to design and operate cross-functional launch processes at scale.
  • Strong analytical capability, including building performance frameworks and interpreting complex data.
  • Experience with trade and channel campaigns, including retail partner coordination and store-facing enablement.
  • Clear, concise communication with senior stakeholders and experience owning executive readouts.
  • Structured operating mindset with experience managing multiple workstreams, dependencies, and stakeholders.
  • Familiarity with specialty or hobby retail networks, including LGS-style ecosystems (preferred).
  • Experience supporting retail outcomes through consumer-facing digital surfaces such as web or app (preferred).
  • Experience running formal operating cadences such as WBR, MBR, or QBR and launch governance processes (preferred).
  • Background in BI, analytics tooling, SQL, Python, and leading data analytic teams (preferred).

Benefits

  • Annual and long-term incentives may be available, depending on role, location, and eligibility.
  • Health & Wellness programs.
  • Time Off to Recharge.
  • Financial Well-being programs.
  • Life & Family Support programs.
  • Volunteer and Community Initiatives.
  • Learning & Development opportunities.
  • Exclusive Perks.

Interested in this position?

Apply directly on the company website

Apply Now

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