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Senior Product Marketing Manager

1 month ago
United States
Full-time
Senior
Product Marketing Manager
Product Management
Apply Now
HappyCo

HappyCo

HappyCo provides an AI-powered platform designed to centralize and optimize maintenance operations for multifamily properties, enabling real-time inspection, monitoring, and management of business assets to enhance resident satisfaction and operational...

Professional Services
51-250
Founded 2012
$12M raised
View All Jobs 11

Description

  • Develop and maintain product positioning, messaging, and value propositions across ICPs and product lines.
  • Own go-to-market strategy and execution for new product launches from launch brief through enablement materials.
  • Define and refine ICPs and personas using customer research, win/loss data, and competitive analysis.
  • Create sales enablement materials such as battlecards, pitch decks, pricing guides, and talk tracks.
  • Collaborate with Product and Finance on pricing strategy, packaging, and product naming for new releases.
  • Lead cross-functional alignment through positioning briefs, product one-pagers, and leadership updates.

Requirements

  • 5+ years of B2B SaaS product marketing experience with ownership of full end-to-end GTM launches.
  • Strong messaging and storytelling ability to translate complex product capabilities into customer-centric narratives.
  • Proven ability to influence across Product, Sales, and Marketing without formal authority.
  • Experience conducting competitive analysis, customer interviews, and market research to inform positioning.
  • Comfort working in a fast-moving, ambiguous environment with a strong bias toward action and clarity.
  • Thrives in ambiguity and proactively builds clarity.
  • Focuses on long-term impact over quick wins.
  • Enables others through systems rather than mandates.
  • Leverages technology and AI to simplify complexity and empower people.
  • Experience in a scaleup environment is preferred.

Benefits

  • Work from anywhere with a flexible company culture.
  • Opportunity to work for one of the fastest-growing technology companies in PropTech.
  • Unlimited vacation time.
  • Generous paid parental leave.
  • Competitive and equitable pay.
  • Monthly wellness and home office stipends.

Interested in this position?

Apply directly on the company website

Apply Now

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