Lead Product Marketer, Marketplace & Builder Products

59 minutes ago
Full-time
Lead
Product Management
HubSpot

HubSpot

HubSpot provides a comprehensive cloud-based CRM platform that integrates marketing, sales, service, and operations tools to help businesses attract, engage, and delight customers effectively.

Media
5K-10K
Founded 2006

Description

  • Lead go-to-market strategy and launch execution for Agent CLI, AI Connectors, and other builder products and strategic integrations.
  • Define the general builder persona and develop positioning and messaging for emerging builder products.
  • Identify and test new routes to market that increase awareness and adoption among general and AI-assisted builders.
  • Develop launch assets, enablement materials, campaign messaging, FAQs, and customer-facing content.
  • Analyze market trends, competitive positioning, customer feedback, and usage data to refine go-to-market strategy.
  • Support builder-focused events and launch moments, including quarterly builder events, product showcases, and biannual Spotlights.
  • Partner with Product Marketing teammates to maintain consistent messaging across AI connectors, agents, and ecosystem experiences.
  • Measure product adoption and gather customer insights to improve messaging and accelerate ecosystem growth and API monetization.
  • Partner with the Agent Builder PMM on messaging across HubSpot, Custom, and External Agents.

Requirements

  • High ownership mindset and the ability to operate independently in ambiguous, fast-moving environments.
  • Experience leading product marketing strategy and launches for SaaS or platform products.
  • Proven ability to develop positioning and messaging for new or evolving product categories.
  • Ability to simplify technically complex concepts for business audiences.
  • Experience building go-to-market strategies that drive product adoption and customer engagement.
  • Excellent written and verbal communication skills, with strong executive storytelling and influence skills.
  • Ability to balance strategic thinking with hands-on execution in a fast-paced environment.
  • Experience leveraging AI tools and workflows to improve efficiency and scale marketing operations.
  • Familiarity with AI-powered productivity or automation tools (preferred).
  • Experience marketing products for builders or both technical and nontechnical audiences (preferred).
  • Experience supporting monetization, marketplaces, or ecosystem growth initiatives (preferred).
  • Experience with developer platforms, APIs, AI products, or ecosystem strategies (preferred).

Benefits

  • Annual cash compensation range of $144,000-$216,000 USD.
  • Potential eligibility for on-target commission and annual bonus targets.
  • Potential eligibility for HubSpot equity plan and RSUs.
  • Flexible remote or office-based work with in-person onboarding and team events.
  • Benefits and perks package to support employee growth.
  • Accommodation support for candidates with disabilities or travel limitations.

Interested in this position?

Apply directly on the company website

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