Director of Ecommerce

1 month, 1 week ago
Full-time
Lead
Marketing and Growth
Hadley Designs

Hadley Designs

Hadley Designs specializes in creating educational and organizational products, including desk calendars and magnetic meal planners, designed to help individuals manage their schedules and meal preparations effectively.

Specialty Retail
1-10
Founded 2014

Description

  • Own the P&Ls for Shopify and TikTok Shop and drive combined ecommerce revenue growth.
  • Build a repeatable growth system using bundles, paid media, conversion optimization, and lifecycle marketing.
  • Lead and develop the ecommerce team while maintaining accountability and results.
  • Manage high-velocity creative testing across Meta and TikTok, including 100+ ad creatives per week.
  • Launch monthly funnel-based offers and improve key metrics such as CVR, AOV, CAC, and LTV.
  • Optimize product pages and landing pages to improve conversion performance.
  • Drive email and SMS revenue to 25% of Shopify sales through lifecycle flows and retention strategies.
  • Work closely with leadership, including the CEO, on channel strategy and execution.
  • Operate the ecommerce business with a general-manager mindset, owning outcomes end to end.

Requirements

  • 5 to 10+ years of experience scaling DTC ecommerce brands on Shopify with paid social.
  • Proven track record growing brands beyond $20M in revenue.
  • Deep experience with Meta and TikTok Ads and high-velocity creative testing.
  • Hands-on experience with Shopify, Klaviyo, and Postscript.
  • Strong understanding of bundles, upsells, funnels, and lifetime value.
  • Ability to write, review, and optimize high-converting landing pages.
  • Experience leading a remote team with clear cadences and accountability.
  • High ownership mindset and comfort operating like a general manager.
  • Alignment with Hadley Designs' mission to make learning fun, engaging, and screen-free.

Benefits

  • Remote-first work environment with autonomy and accountability.
  • Full ownership and authority over your ecommerce channels and decisions.
  • Close collaboration with leadership, including the CEO.
  • Ongoing learning, training, and tools to support professional development.
  • Access to an experienced team committed to excellence and growth.
  • Opportunity to build meaningful products that help families connect and learn together.
  • Access to Josh Hadley's network through the Ecomm Breakthrough podcast.

Interested in this position?

Apply directly on the company website

Apply Now

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