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Senior Product Manager, Growth

1 month ago
United States
Full-time
Senior
Product Manager
Product Management
Agile Amplitude Looker Mixpanel SQL
Apply Now
Greenlight

Greenlight

Greenlight is a financial technology company offering a debit card and money app for families, empowering parents to raise financially smart kids through smart spending and investing.

Capital Markets
251-1K
Founded 2014
$556M raised
View All Jobs 11

Description

  • Own the end-to-end registration funnel from first visit through active family signup.
  • Identify and remove friction across form design, identity verification, plan selection, payment, and onboarding handoffs.
  • Build and maintain a prioritized experiment backlog using funnel analytics, user research, and competitive teardowns.
  • Design, run, and sequence 6+ statistically sound experiments per month across registration and related surfaces.
  • Define and own the primary success metric for registration conversion and monitor leading and downstream quality signals.
  • Run A/B and multivariate tests across registration screens, pricing displays, plan framing, onboarding steps, and upsell surfaces.
  • Partner with Marketing to improve continuity between ad creative, landing pages, and registration flow.
  • Collaborate with the Upgrades PM to create a coherent journey from acquisition to premium conversion.
  • Write clear, actionable product requirements that unblock engineering and support rapid execution.
  • Communicate experiment results, roadmap priorities, and product bets to senior leadership on an ongoing basis.

Requirements

  • 6+ years of product management experience focused on conversion funnels, growth, or registration/onboarding in a consumer-facing product.
  • Proven track record running high-velocity experimentation programs, ideally 4+ experiments per month.
  • Strong comfort with funnel analytics and the ability to pull and interpret your own data.
  • Experience with SQL or BI tools such as Mixpanel, Amplitude, or Looker.
  • Experience navigating stakeholders in regulated environments such as Risk, Legal, Compliance, and Payments.
  • Executive presence with the ability to communicate clearly up, down, and across teams.
  • Ownership mentality with a proactive, solution-oriented approach.
  • Experience working in fast-paced, high-growth environments where speed matters.
  • Strong customer psychology instincts and an ability to understand user motivation and hesitation.
  • Preferred experience with mobile or app-based registration and onboarding flows.
  • Preferred familiarity with KYC, identity verification, or regulated financial product flows.
  • Preferred experience in subscription or freemium models with a focus on trial-to-paid conversion.

Benefits

  • Medical, dental, vision, and HSA match.
  • Paid life insurance, AD&D, and disability benefits.
  • Traditional 401(k) with company match.
  • Unlimited PTO plus paid company holidays and pop-up bonus holidays.
  • Professional development stipends and mental health resources.
  • 1:1 financial planners and fertility healthcare.
  • 100% paid parental and caregiving leave, plus cleaning service and meals during leave.
  • Flexible work-from-home options with both remote and in-office opportunities.
  • Competitive compensation with a market-based approach, discretionary performance bonus, and equity rewards.
  • Estimated base salary range of $160,000-$210,000 in NY/CA/WA and $160,000-$200,000 in CO.

Interested in this position?

Apply directly on the company website

Apply Now

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