Greenlight

Greenlight is a financial technology company offering a debit card and money app for families, empowering parents to raise financially smart kids through smart spending and investing.

Capital Markets

Financials

251-1K (566)

Founded 2014

$556M raised

9 open positions

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Senior Product Manager, Growth

3 months ago

United States

Full-time

Senior

Product Manager

Product Management

Agile Amplitude Looker Mixpanel SQL

Apply Now

Greenlight

Greenlight is a financial technology company offering a debit card and money app for families, empowering parents to raise financially smart kids through smart spending and investing.

Capital Markets

251-1K

Founded 2014

$556M raised

View All Jobs 9

Description

Own the end-to-end registration funnel from first visit through active family signup.
Identify and remove friction across form design, identity verification, plan selection, payment, and onboarding handoffs.
Build and maintain a prioritized experiment backlog using funnel analytics, user research, and competitive teardowns.
Design, run, and sequence 6+ statistically sound experiments per month across registration and related surfaces.
Define and own the primary success metric for registration conversion and monitor leading and downstream quality signals.
Run A/B and multivariate tests across registration screens, pricing displays, plan framing, onboarding steps, and upsell surfaces.
Partner with Marketing to improve continuity between ad creative, landing pages, and registration flow.
Collaborate with the Upgrades PM to create a coherent journey from acquisition to premium conversion.
Write clear, actionable product requirements that unblock engineering and support rapid execution.
Communicate experiment results, roadmap priorities, and product bets to senior leadership on an ongoing basis.

Requirements

6+ years of product management experience focused on conversion funnels, growth, or registration/onboarding in a consumer-facing product.
Proven track record running high-velocity experimentation programs, ideally 4+ experiments per month.
Strong comfort with funnel analytics and the ability to pull and interpret your own data.
Experience with SQL or BI tools such as Mixpanel, Amplitude, or Looker.
Experience navigating stakeholders in regulated environments such as Risk, Legal, Compliance, and Payments.
Executive presence with the ability to communicate clearly up, down, and across teams.
Ownership mentality with a proactive, solution-oriented approach.
Experience working in fast-paced, high-growth environments where speed matters.
Strong customer psychology instincts and an ability to understand user motivation and hesitation.
Preferred experience with mobile or app-based registration and onboarding flows.
Preferred familiarity with KYC, identity verification, or regulated financial product flows.
Preferred experience in subscription or freemium models with a focus on trial-to-paid conversion.

Benefits

Medical, dental, vision, and HSA match.
Paid life insurance, AD&D, and disability benefits.
Traditional 401(k) with company match.
Unlimited PTO plus paid company holidays and pop-up bonus holidays.
Professional development stipends and mental health resources.
1:1 financial planners and fertility healthcare.
100% paid parental and caregiving leave, plus cleaning service and meals during leave.
Flexible work-from-home options with both remote and in-office opportunities.
Competitive compensation with a market-based approach, discretionary performance bonus, and equity rewards.
Estimated base salary range of $160,000-$210,000 in NY/CA/WA and $160,000-$200,000 in CO.

Interested in this position?

Apply directly on the company website

Apply Now

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