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Marketing Manager - Central Africa

20 hours, 7 minutes ago
South Africa
Senior
Marketing Manager
Marketing and Growth
Affiliate Marketing Blockchain Influencer Marketing Social Media Marketing
Apply Now
Binance

Binance

Binance operates as a leading blockchain ecosystem and digital asset exchange, integrating digital technology with financial services to facilitate the trading and management of cryptocurrencies.

Capital Markets
5K-10K
Founded 2017
$10M raised
View All Jobs 228

Description

  • Own Central Africa marketing metrics and provide operational and strategic market insights.
  • Plan and execute regional campaigns with global, regional, and functional teams.
  • Design, optimize, and manage affiliate programs across assigned markets.
  • Coordinate hyperlocalized social media engagement with specialist and central teams.
  • Develop quarterly regional marketing strategies, OKRs, and accountability tracking.
  • Analyze funnel and market data, identify trends, and adapt campaigns to improve growth and engagement.
  • Monitor competitor and market movements and communicate key developments to stakeholders and leadership.
  • Design integrated campaigns from strategy and briefing through execution, measurement, and reporting.
  • Lead insight-driven experiments across lifecycle, social, and paid channels.
  • Ensure local events meet Binance standards and customer satisfaction goals.

Requirements

  • 5+ years of proven success in a similar marketing role.
  • Experience with large-scale integrated campaigns, brand building, and team management; remote team management is preferred.
  • Experience working in regional roles with familiarity with African markets.
  • Experience with growth marketing, funnel analysis, and integrated campaign management.
  • Understanding of social media and paid-channel data analytics.
  • Previous experience with social media management, affiliate programs, events, or influencer management is preferred.
  • Fluency in English; French proficiency is preferred.
  • Strong communication skills and ability to represent Binance to external stakeholders.
  • Data-driven, user-focused, entrepreneurial, and able to work independently in a fast-moving environment.
  • Experience or interest in fintech and crypto; business development, partnerships, government relations, strategy, startups, venture building, or consulting experience is preferred.

Interested in this position?

Apply directly on the company website

Apply Now

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