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Sr Product Manager 2, Monetization & CRM

3 weeks, 4 days ago
Poland
Full-time
Senior
Product Manager
Product Management
CRM
Apply Now
Fandom

Fandom

Fandom is the ultimate fan platform for entertainment and gaming, offering in-depth information on pop culture, gaming, TV, and film. It provides curated content, manages Fanatical, and collaborates with top publishing brands like Gamespot and Metacritic.

Internet Software & Services
251-1K
Founded 2004
$145M raised
View All Jobs 2

Description

  • Own the vision, roadmap, and execution for CRM-driven monetization capabilities.
  • Define and drive product strategy for lifecycle monetization across Fandom’s logged-in audience ecosystem.
  • Identify new opportunities to monetize first-party audience signals across lifecycle channels.
  • Lead complex cross-functional initiatives across Product, Engineering, Data Science, Ad Operations, Sales, and Marketing.
  • Build scalable CRM-powered products for sponsored lifecycle campaigns, audience activation, and personalized engagement.
  • Drive integrations with lifecycle marketing platforms such as Iterable, Braze, or similar systems.
  • Develop audience segmentation, signal enrichment, and campaign targeting capabilities.
  • Use experimentation, analytics, and data science to validate hypotheses and optimize product performance.
  • Launch new monetization capabilities that expand Fandom’s advertising platform and revenue opportunities.
  • Continuously improve lifecycle monetization products to maximize fan engagement and advertiser ROI.

Requirements

  • 6–10+ years of product management experience, ideally in advertising, marketing technology, CRM platforms, or consumer engagement products.
  • Strong domain expertise in lifecycle marketing, audience engagement, CRM platforms, or ad-supported digital media businesses.
  • Proven ability to define product strategy and lead complex cross-functional initiatives.
  • Experience building or scaling products involving audience segmentation, personalization, targeting, or marketing automation.
  • Strong analytical skills with experience using experimentation, cohort analysis, and behavioral data to inform decisions.
  • Experience working closely with engineering teams to deliver scalable technical products.
  • Exceptional communication and stakeholder management skills across technical and business teams.
  • Ability to operate independently in ambiguous environments and drive initiatives from strategy through execution.
  • Experience working in ad-supported consumer platforms or digital media companies is preferred.
  • Familiarity with customer data platforms (CDPs), identity systems, or audience data products is preferred.
  • Experience building advertising products leveraging first-party data is preferred.
  • Understanding of privacy regulations and consent frameworks impacting audience data and marketing technologies is preferred.

Benefits

  • Entry salary of 202,000 PLN.
  • Company stock options.
  • MacBook Pro and all the gear needed for work.
  • Free access to a wide range of online courses and books.
  • Cafeteria Benefit Program including private medical care, gym membership, and shopping/wellness bonus.
  • VTO (Voluntary Time Off), with one day off every quarter for volunteering.
  • Flexible work hours and time off.
  • Frequent team bonding events and employee interest/hobby groups.

Interested in this position?

Apply directly on the company website

Apply Now

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