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Manager, Loyalty Marketing (Brand & GTM)

23 minutes ago
United States
Full-time
Mid Level
Marketing Manager
Project and Program Management
CRM
Apply Now
Fanatics

Fanatics

Fanatics Inc is the top destination for officially licensed sports merchandise, offering a vast collection of fan gear from all your favorite teams and players. As a market leader in the sports industry, Fanatics is evolving into a global digital sport...

Retailing
5K-10K
Founded 2011
$4900M raised
View All Jobs 11

Description

  • Own the Fanatics ONE marketing calendar, prioritizing campaigns, benefit launches, and brand moments across the ecosystem.
  • Lead integrated go-to-market planning by translating business priorities into launch plans, timelines, and cross-functional workbacks.
  • Develop campaign strategy and messaging in partnership with Brand and Creative, including briefs, creative direction, and channel plans.
  • Orchestrate cross-channel execution across CRM, App, Site, Lifecycle, and partner teams to deliver a seamless member experience.
  • Drive launch governance by aligning stakeholders, managing dependencies, and ensuring initiatives are delivered on time.
  • Build scalable marketing operations by developing GTM playbooks, processes, and tools that improve planning and execution.
  • Measure campaign effectiveness using performance insights to optimize future launches and improve member engagement.

Requirements

  • 3-5 years of experience in loyalty marketing, go-to-market strategy, or brand strategy.
  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • Proven experience leading complex, cross-functional marketing launches from planning through execution.
  • Strong project management and organizational skills with the ability to manage multiple priorities simultaneously.
  • Experience developing campaign briefs, GTM plans, and integrated marketing calendars.
  • Excellent communication and stakeholder management skills with the ability to influence across functions.
  • Comfortable operating in a fast-paced, highly collaborative environment with evolving priorities.
  • Passion for sports, fandom, and building customer-first experiences.
  • Willingness to travel for key business meetings and events.

Benefits

  • Salary range of $100,000 to $135,000 USD.
  • Base salary plus bonus potential.
  • Full-time employment.
  • Access to Fanatics benefits information, including additional perks and coverage.
  • Potential in-person interview and onboarding experiences, including Launching into Better: LIVE in New York City for eligible full-time hires.

Interested in this position?

Apply directly on the company website

Apply Now

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